How Small Businesses Can Make the Most of Facebook

Marketing Estimated Reading Time 6 mins
Updated December 11, 2023Published September 02, 2017
Author: Visibee

As the biggest social networking site, Facebook offers a powerful advertising platform that can help engage your brand with your targeted audience and generate more sales for your business. One fact that’s known by every business owner is that online marketing strategies of a business can have an enormous effect on its growth and success. With approximately 2 billion monthly active users as of the second quarter of 2017, Facebook is the best social media platform choice for small businesses to promote their products and services if they want to grow their customer rate. Here, Facebook can be very beneficial. While having a business page on Facebook is very similar to owning a website, there are some significant benefits that only Facebook can provide.

“As a small business owner, you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.”

Here are five ways to make the most of your time on Facebook:

1. Sharing photos and videos

As people are innately visual and Facebook caters to this fact, using photos and videos to represent your products and services are the most effective and powerful way of driving engagement and to communicate with potential customers, allowing them to see your products and services without visiting your premises. The more shareable and engaging you have with your photos and videos on Facebook, the more word of mouth marketing works to your customers with their connections which increase your brand awareness.

2. Facebook Advertising

There are many social media platforms where you can advertise your business but Facebook is still the best and proven way to reach your audience and be seen on people’s News Feed by the power of Facebook advertising. Facebook advertising allows you to reach people based on location, age, gender, interests and more, with regular updates on how well your Ads are performing. that need to be implemented in order to. If you can get the right marketing strategies such as mix of targeting, ad creative and copy, you can really have a cost effective and result-driven Facebook advertising.Read more on

3. Post Scheduling

To be effective on Facebook you would require to do long-term content planning. Facebook allows page owners to schedule posts for a week, a month or a quarter in advance. Set aside time to schedule posts at the beginning or end of the week to make sure you’re giving your business proper coverage on Facebook, while saving yourself time. This feature allows admins to have the opportunity to execute your content plans online despite being away from the computer. You can schedule links, photos, status update and videos ahead of time. At this time, you can’t schedule photo albums, events, questions, offers or milestones.Facebook allows you to edit or delete scheduled posts from your activity log, so this is a perfect tool to get ahead on your Facebook posts and track your post activities and integrate changes if anything is missing from your current content pipeline. Be sure to return to your page each day, to respond to any feedback on your Facebook page.

4. Provide Customer Support Right from Your Smartphone

Responding with insightful information in a timely manner when appropriate is very important to increase the level of satisfaction of customers and can help in developing personal relationships with them, promoting brand loyalty. Responding to messages, reviews, dealing with complaints and removing spam is one of the most important ways to give your audience the best experience possible on Facebook. If your customers feel both loyal to your business, it’s more likely you’ll have a strong, long-term connection with them.

You can download on your smartphone the Facebook Pages Manager app to view and reply private messages, manage feedback, respond to wall posts, or comments. The app allows you to update your Page and check Page insights as well but the best way to utilize this app is for viewing your notifications in real time to ensure you’re handling your customer’s needs as they arise.

5. Install Free Apps on Your Page

Custom tabs are installed manually and show up below your cover photo to add functionality to your Facebook page. There are four standard Facebook apps that come with every page— Photos, Events, Videos and  The photos tab that highlights all the photos shared on your Facebook page cannot be changed but what you can change and customize for your business are the other three tabs to the right of the photo tab which allow you to highlight applications of your choice, free or paid. It’s not required, but it’s certainly recommended that you add apps to these tabs to enhance the online experience of your customers or prospects. There are a lot of other apps available that provide a variety of features, like easily bringing in your Instagram photostweetsemail sign up form  and many others out there that may also be a good fit for your business. Start by searching the Facebook App Center for apps you’d like to add to your page and if you come up short, use a search engine to find a Facebook app (since Facebook search can be unreliable at times). For example, search: Facebook Instagram app in Google, Bing or Yahoo.

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