The Advantages of Google 360 Virtual Tour for Your Business

360 Virtual Tour Estimated Reading Time 4 mins
Updated December 11, 2023Published November 03, 2017
Author: Visibee

Raise your business with the help of Google 360 Virtual Tour: Google 360 Virtual Tour now goes beyond a tool for the residential real estate industry. There are other areas that can be benefited with virtual tour marketing as it facilitates the marketing function of business ventures via its features which enables local businesses better reach their target customers by making a 360-virtual tour of their premises and featuring it on the search engine.

Google 360 Virtual Tours showcase all areas of your business which offers your web visitors unparalleled access to your business location and making it extremely convenient for them to see the features of your products and services before they even visit your store. Listings with photos and a virtual tour are twice as likely to generate interest. Virtual tours are proved to keep potential customers to never leave your website allowing them to interact with your products or services with just a click.

What Kind of Businesses Benefit from Google 360 Virtual Tour?

Almost any business with a physical store or office will benefit from a high-definition Google Virtual Tour including:

• Real Estate & Vacation Rentals• Hotels, Resorts & Casinos• Recreational Facilities• Museums, Historic Places• Theatres, Public Venues• Restaurants, Clubs, Lounges• Yachts, Cruise Ships, Aircraft• Entertainment, Retail• Legal & Law Enforcement, Military• Industrial, Environmental• Tourism Destinations, Education• …and more!!!

For an example of a 360 tour, visit

What are the benefits of Google 360 Virtual Business Tours?

Boost SEO

Search Engine Optimization plays a crucial role when it comes to successful online marketing. It’s all about being seen in the first page of Google searches. With Google 360 Virtual Business Tours, Google+ integrates with all relevant Google platforms, including: search, Google Places, Google Maps and so on. This way, any business on Google+ will likely see an SEO boost from maintaining an active Google+ page which help you outshine your competitors and push them beneath you in the local search results.

Increase traffic on your business listing

A 360-degree interactive virtual tour is fully embeddable and you may place it on any page of your own website. mobile app or social media profile and when someone finds your listing on Google they will most likely have clicked onto you and not your competition because a “See inside” acts as a call to action that gives your business a greater click-through rate from visitors which make your traffic stats on your Google+ Local page goes up on the first page of search results.

Build trust from customers

A high-quality virtual tour that lets people experience your location through your immersive virtual tour to have a real experience of your business before they arrive. These immersive, virtual experiences inspire greater confidence among prospective customers to make a transaction with an actual visit or phone call.

Increase customers

Virtual Business Tours opens your location or services to the online public in a detailed and fast-loading virtual reality environment, giving you the opportunity to showcase all great things about your business such as décor, ambiance, and the unique qualities of your business to all potential customers with a single click of a button and that gives them the confidence to make a purchase decision.

Increase business revenue

Virtual tours showcase your business 24 hours a day, 7 days a week which make it more convenient for your potential customers to view your business. In a report, those who view your business with virtual tour are twice as likely will be interested in booking a reservation with you. Among age of 18-34 in particular, prospects are more likely to book based on a real business view through Google Virtual Tour. Having that said, a virtual tour increases the probability of click-through from Google search results to your Google+ Local Page and business website resulting to increase bookings, sales and revenue.

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