It is indisputable that advertising really takes a considerable amount of your budget. Businesses, be they small, medium, or large have only allocated a lesser budget for the advertisements of their products or services. Choosing not to spend beyond their means, most businesses have just resorted to exploring social media in the hope of marketing their brand without having to spend a penny.
The most popular sites are user-friendly, easy to navigate, and most of all, free of charge. They can even make websites under a sub-domain where they can already share content articles, videos, photos, among others. With free web hosting, they can already generate likes and gain followers with less hassle.
However, if you are the kind of entrepreneur who aims for greater heights in a business, you can’t just settle for less. You can’t just be stingy and expect having a well-developed online business profiles. If you want stability in your social media presence, you really have to invest some money to own a virtual spotlight. Your social media networking sites must be managed properly and thoroughly.
As an online marketer, you have to make sure everything falls into the right places after having spent a big amount for your online advertising. There should be no room for any mistakes, or else, your social profile will be at stake and your investment will be in vain.
So, you have to know the basics in developing your social media presence. With this in mind, you need to be proactive and try to foresee the most common mistakes you should avoid:
Overwhelmed by the thought of having a booming online business any time soon, many entrepreneurs tend to jumpstart into the unknown without careful planning, preparation, and thorough research. Social networking sites, such as Facebook, Twitter, Instagram, among others may be free of charge and easy to navigate but they should not be viewed simply as avenues for chats or instant messaging, likes, and shares. They are more than that. They can be used as a marketing tool in order to attract potential clients. Use these marketing tools to strategize your business in the most effective of ways. You can start by posting an awesome content, interesting images of your work and experiences, your corporate biography, and your accomplishments. If possible, provide links to your successfully completed projects.
Just because your social media account is already live shouldn’t mean you can just abandon without prior notice. Many business owners have fallen short of this. They thought simple registration of membership on social media is enough. They fail to open it every now and then and update it regularly by publishing an interesting content like new articles, new pictures, or new videos. Here’s what you need to know – once you have generated followers already, they may comment and ask you questions through your chat box or private message. This is your chance for social interactions. Don’t throw it all away just that. Follow the standard of checking your social media account at least two to three times a week, or if you can do it every day, the better. Spare your account at least 10-15 minutes of your time. This is how to maintain your online presence.
In this virtual environment, spam is just around the corner and you can fall victim to it if you are not cautious. Many inexperienced Internet users have been easily attracted to these spam techniques and were caught off-guard, and before they know it, they have already been fooled. These spams will promise you fast and fantastic marketing of your brand and sometimes, you get to believe right away with the astonishing results they guarantee you. This is something you should protect your online business from should you encounter malicious offers. Choose a more conservative and credible ways to promote your social media presence. So, before you click on a cryptic pop-up message, make sure it is legit, otherwise, you will also be tricked just before you know it.
Great web design goes beyond design, it should portray the message of what your web page is sending to visitors which creates a desired actions to be taken. So be sure to include a combination of these three elements in your web design.