We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, or videos, everything you may find on the Web is content, and the more of it your website has, the bigger your percentage of the Google pie will be.
However, having just content isn’t enough to make your digital marketing strategies work. Any business owner knows that having quality content is the backbone of success on the web, especially now that the digital market continues to saturate. Yet many small business owners still are not giving their resources a commitment to produce quality content for their websites. For many, it’s because having a website is just enough to showcase what they can offer to their customers, for others they don’t have time or aren’t sure what kind of content might attract their audience. But considering that 60% of consumers are inspired to seek a product after reading content about it, investing in good quality content is just as important as investing in quality web design.
Here are three important reasons why you must give attention to your content strategies:
1. Improve ranking on search engines
Search engines used to work only by ranking websites related to the keyword with the greatest number of views. That’s not how it works now, especially when developers are molding them to be more sophisticated to better cater to the users’ needs. Quality of the content is one of the three top-ranking factors in Google. This only means that quality content with good SEO strategies improves your chances of being found on the first page of search engines. But it would help if you also remembered that to rank higher on search engines, you must have ideally unique and fresh content that is relevant to your audience.
2. Generate new leads
High-quality content means a great opportunity for businesses to bring themselves closer to potential customers – people who are always on the web – which nowadays means pretty much everyone who makes purchases based on a brand that delivers custom content constantly that they can identify with or feel good about.
82% of consumers feel more positive about a company after reading custom content. This means high-quality content not only drives your digital marketing plan and overall strategy; it also impacts your lead generation and sales.
“High-quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers, and generating referrals.”
3. Improve brand awareness
Customers love helpful data and if they see information that seems interesting to them on your web page, they are more likely to follow you and share your content on social media or talk about it among friends It creates brand awareness and attracts the right prospects to your website. Therefore, you must always update your website with quality content to keep your business afloat!
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