Website Vs. Social Media: Why Your Business Needs a Website?

Marketing and advertising business in social media is very rampant today. In this case, entrepreneurs disregard the thought of building their own personal business website because of the power of social media. But can business really grow fully by just using Facebook, Instagram, Twitter, and TikTok?

Let’s get to know the 3 reasons why every business needs a website and how can it help your business to success.

1. Your website is the “Hub” of Your Online Presence

If you have your own website, then you have 100% control of your situation. You need to know that, you don’t own your social media, but you do own your website. 

There is a possibility that your social media accounts could be shut down, blocked, or censored at any time, and as a business owner, there’s nothing you can do about it and it feels like your business is crashing too.

2. Your website is your strongest digital marketing tool 

Having a business website will give a big scope in marketing than social media. It allows you to market your business through SEO, copywriting, and branding.

SEO, or search engine optimization, helps your website to easily be found by your possible clients who doesn’t know that you existed through search engines and organic search results. This is highly recommended to online stores that doesn’t have a physical location at the moment.

Since, social media is a good marketing tool too in advertising your business, you can use it as a marketing platform to drive traffic back to your website to grow your email and customer list so you can communicate with them any time on your own terms.

3. Your website will utilize sales funnel to improve your lead to sales conversion 

Facebook and Instagram attract customers through great images and captions. Those curious customers want to know more about your business and what can you offer more and stalk your website. So, this is where the importance of having a business website takes place. Through your website is really where you’re going to close your sale.

This is why business website is very effective for small or startup businesses because it will provide a professional and streamlined platform which potential clients can come and gain for more information about you and your services that will continue to engage in your sales funnel.

The sales funnel will strategically lead your clients through the pages of your website that they need to see in order to make a sale. At the end of the funnel, your business website can provide a place where these ideal clients can get in touch with you, purchase from you, scheduling an appointment, or purchasing a product from you.

The world is currently changing and it affects the market and every business. So, it’s really better to invest in something which you can call your own like a business website. In this way, you are in control of it, your business marketing is secured, and you can gain more sales by the benefits of it stated above with the help of knowledgeable people who can do the tricky work for you into success like Visible One.