How Colours Impact Your Website Design

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How Colours Impact Your Website Design

In web design, colors impact how a website look and feel. Colors influence people’s behavior, it plays a big role in persuasion – what they click and how they interpret a website. Choosing an appropriate color combination in the website design process that represents your brand reputation is considered one of the most important (yet often overlooked) elements in creating a successful website.

So as a web designer, it’s important to understand the psychology of color and how to harness their power for a web design.

In web design, colors impact how a website look and feel. Colors influence people’s behavior, it plays a big role in persuasion – what they click and how they interpret a website. Choosing an appropriate color combination in the website design process that represents your brand reputation is considered one of the most important (yet often overlooked) elements in creating a successful website.

So as a web designer, it’s important to understand the psychology of color and how to harness their power for a web design.

Why Are Colors Important in Design?

Colors are chosen on purpose and with intention. The right combination of colors has the ability to entice visitors and can deliver a positive impact to them which will make them stay longer on the site.  We all know – the longer the visitors stay the more the chance of converting them into sale. The points below are some of the importance of colors in web design:

1.    Colors can convey emotion and tone

Colors stirs emotions and at the same time can set the mood and tone of a site visitor. It can also elicit a different and unique emotional response. It can make us happy or sad. As a web designer, it’s important to understand the psychological effects colors might have on an average person, or your target audience. When choosing colors for a web design, think about the feelings you want to convey in the context of your brand.

Try to use and combine neutral, cool, warm, bright, or dark colors. Think outside the box and do what makes the most sense for your brand.

2.    Colors can highlight features

Using well thought-out color contrasts can draw attention to a desired piece of content or element such image header, text and buttons. One important feature you can highlight in a website is the Calls-to-Action (CTAs) where designers usually feature bold colors to attract attention.

3.    Colors can make something visually pleasing

The most important step to making a website visually appealing are the colors you design with. Color catches the eye, and provides an instant layer of communication.

A matching color palette is pleasant to look at and won’t distract from your website’s content.

  1. Colors can help increase readability

If your content isn’t reader friendly, there’s no amount of brilliant words that will get your brand message across. The colors you pick play a significant role when it comes to readability. Colors can improve readability and, ultimately, enhance the conversation with your visitors. So, to make sure your users are getting the most out of the content they do read on your website, you should choose vibrant colors that are inviting and easy to read.

What color best represents your company?

It is important to relate your product / service to a color relevant to your industry.

  • Red: attractive, powerful, emergency, life, passion, health, romance, call to action, sale.
  • Orange: impulse, positive thinking, confidence, friendly, safety. Best for food products.
  • Yellow: cheerfulness, creativity, caution, sunshine, warmth, intensity, happiness. Best for leisure products.
  • Green:prosperity, wealth, nature, health, jealousy, growth. Best for tourism sites and sites that relate to nature.
  • Blue: conservative, trust, peace, serenity, loyalty, sadness. Best for sites offering high- tech products and for diet products.
  • Black: power, intensity, death, authority, luxury, edginess, sophistication, unknown. Best for sites that relate to photography and art.
  • Purple: royalty, wealth, romantic. Best for religious sites and vacation sites.

 

A final note – there’s colors that will give your website just the right feel.  It just takes time to find the perfect color combination to make it look professional and appealing.

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