Inbound Marketing | Certified HubSpot Partner Agency HK

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Why Go Inbound Marketing?

In today’s world of digital marketing that continually transforming, it’s becoming harder for your business to get its brand message out to the right people.

Inbound marketing has quickly become the go-to marketing strategy for every kind of businesses due to how effective it is at generating qualified leads and puts your prospects at the very heart of your marketing strategy while creating valuable experience with a positive impact on your business goals.

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Attract Website Traffic & Leads

Inbound marketing can a company (of all sizes) in any industry to generate high quality website traffic and leads. Inbound marketing strategy is only aimed at those who are already looking for the solution that your company can deliver to them.

Put You in Touch With Customers

The core function of inbound marketing is focus on maintaining brand loyalty and nurturing customer relationships. It enables you to implement inbound strategies that provide your customers with valuable content and builds long-lasting connections with them.

Align Marketing & Sales Well

Inbound marketing is a cost-effective startegy that allows your company to combine marketing and sales very well. The leads generated by targeted contents from website and further qualified leads go directly to the sales department. So sales person can get more accurate information and follow up with customers easily.

Stay In Front Of Your Customer

Inbound marketing can improve your company’s visiblity by staying in front of your customers through search engines, blogs, email marketing and social media network. Meanwhile, it also gives the opportunity to increase your brand impressions.

Evaluate Your Company Website Readiness, Strengths and Weaknesses!

The Visible One Website Health Check is a free tool to help you to evaluate your website current inbound marketing status. After completing the health check you will get a score out of 100 which will clearly identify your opportunities for growth.

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TAKE THE HEALTH CHECK NOW!

For each statement below, rank your business on a scale of 1 to 5

1 = weakest

5 = strongest

WEBSITE OPTIMIZATION	1	2	3	4	5
Do you have a search engine optimization strategy?	Do you have a search engine optimization strategy?	Do you have a search engine optimization strategy?	Do you have a search engine optimization strategy?	Do you have a search engine optimization strategy?	Do you have a search engine optimization strategy?
Do you regularly perform keyword research?	Do you regularly perform keyword research?	Do you regularly perform keyword research?	Do you regularly perform keyword research?	Do you regularly perform keyword research?	Do you regularly perform keyword research?
Do you analyze your websites pages to identify whether they're optimized effectively?	Do you analyze your websites pages to identify whether they're optimized effectively?	Do you analyze your websites pages to identify whether they're optimized effectively?	Do you analyze your websites pages to identify whether they're optimized effectively?	Do you analyze your websites pages to identify whether they're optimized effectively?	Do you analyze your websites pages to identify whether they're optimized effectively?
Does your business show up in the first page of search results?	Does your business show up in the first page of search results?	Does your business show up in the first page of search results?	Does your business show up in the first page of search results?	Does your business show up in the first page of search results?	Does your business show up in the first page of search results?
Is your website easy to read on a mobile device?	Is your website easy to read on a mobile device?	Is your website easy to read on a mobile device?	Is your website easy to read on a mobile device?	Is your website easy to read on a mobile device?	Is your website easy to read on a mobile device?
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LEAD GENERATION	1	2	3	4	5
Does your website generate leads for your business?	Does your website generate leads for your business?	Does your website generate leads for your business?	Does your website generate leads for your business?	Does your website generate leads for your business?	Does your website generate leads for your business?
Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?	Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?	Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?	Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?	Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?	Do you use Landing Pages to describe the benefits associated with your offer or even popup forms?
Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?	Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?	Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?	Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?	Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?	Do some of your conversion forms include 'thank you' pages that you can track as a goal in your analytics?
Do you have active landing pages on your website?	Do you have active landing pages on your website?	Do you have active landing pages on your website?	Do you have active landing pages on your website?	Do you have active landing pages on your website?	Do you have active landing pages on your website?
Do you regularly promote your offers on your social networks?	Do you regularly promote your offers on your social networks?	Do you regularly promote your offers on your social networks?	Do you regularly promote your offers on your social networks?	Do you regularly promote your offers on your social networks?	Do you regularly promote your offers on your social networks?
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LEAD NURTURING	1	2	3	4	5
Do you use automated lead nurturing?	Do you use automated lead nurturing?	Do you use automated lead nurturing?	Do you use automated lead nurturing?	Do you use automated lead nurturing?	Do you use automated lead nurturing?
Do you follow up with leads your website has generated using marketing automation?	Do you follow up with leads your website has generated using marketing automation?	Do you follow up with leads your website has generated using marketing automation?	Do you follow up with leads your website has generated using marketing automation?	Do you follow up with leads your website has generated using marketing automation?	Do you follow up with leads your website has generated using marketing automation?
Do you send a monthly email newsletter?	Do you send a monthly email newsletter?	Do you send a monthly email newsletter?	Do you send a monthly email newsletter?	Do you send a monthly email newsletter?	Do you send a monthly email newsletter?
Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?	Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?	Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?	Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?	Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?	Have you created automated nurturing email messages that are relevant to the recipient based on the offer purchased?
How well do you know what triggers a prospect becoming sales qualified?	How well do you know what triggers a prospect becoming sales qualified?	How well do you know what triggers a prospect becoming sales qualified?	How well do you know what triggers a prospect becoming sales qualified?	How well do you know what triggers a prospect becoming sales qualified?	How well do you know what triggers a prospect becoming sales qualified?
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ANALYZING INBOUND MARKETING	1	2	3	4	5
Do you have Google Analytics or another tool installed on your website?	Do you have Google Analytics or another tool installed on your website?	Do you have Google Analytics or another tool installed on your website?	Do you have Google Analytics or another tool installed on your website?	Do you have Google Analytics or another tool installed on your website?	Do you have Google Analytics or another tool installed on your website?
Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?	Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?	Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?	Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?	Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?	Do you have a clearly defined buyers journey mapped out (Attract – Engage – Delight) with a digital game plan?
Do you regularly (at least montly) review your analytics?	Do you regularly (at least montly) review your analytics?	Do you regularly (at least montly) review your analytics?	Do you regularly (at least montly) review your analytics?	Do you regularly (at least montly) review your analytics?	Do you regularly (at least montly) review your analytics?
Do you track which leads convert into customers?	Do you track which leads convert into customers?	Do you track which leads convert into customers?	Do you track which leads convert into customers?	Do you track which leads convert into customers?	Do you track which leads convert into customers?
Do you test new approaches on a regular basis?	Do you test new approaches on a regular basis?	Do you test new approaches on a regular basis?	Do you test new approaches on a regular basis?	Do you test new approaches on a regular basis?	Do you test new approaches on a regular basis?
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Your Score

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Scores	Suggestion
< 30%	You need consultation from digital marketing agency immediately
30% – 60%	You need consultation from digital marketing agency immediately
60% – 90%	You need consultation from digital marketing agency immediately
> 90%	Your website has excellent performance, able to attract potential leads

WhyChooseUs

Visible One is a certified HubSpot Marketing Partner Agency in Hong Kong. We design and run digital campaigns that helps can help you with lead generation, customer acquisition and client engagement that will eventually grow your business.

Boost Traffic

We can develop inbound marketing programs which will bring you traffic from multiple sources.

QUALIFIED TEAM

Our team has knowledge in marketing automation platforms and HubSpot is our platform of choice and specialisation.

SEO

We can optimise your website and content, ensuring that it ranks highly on SERPs.

BUSINESS-CENTRED

We can develop targeted content plan aligned with your buyer personas and business objectives.

BUILD YOUR BUSINESS SUCCESS WITH INBOUND MARKETING