Data-driven Marketing Using Facebook

Yes, they work completely. But you have to ensure that you have the correct goal and measure the right things for your effective Facebook ads. Facebook offers some of the lowest CPC (cost per click) ads on the internet today.

We advise you should run your ad as long as it keeps converting or performing at the rate you want. We’ve had clients where we are running the same ad for months and it still continues to perform. If you see the performance start to get worse over a period of days and don’t seem to be bouncing back then you can switch tactics.

The way they target people is quite different for Facebook ads and Google Ads. Google targets on what people are searching (as well as the demographics). Facebook targets on people’s interests (pages they like, interests they may have added, and demographics based on 3rd-party information).

There’s no one-size-fits-all response here Generally speaking, we like to see the cost per link click between $ 0.50/link and $ 1.50/link. It may be lower and higher, of course, but that depends on the niche you are running and the type of ad.

Facebook ads offers different objectives from post engagement, page likes, lead generation, brand awareness, etc. If you want to boost traffic, conversion or brand awareness is right for you. If you want more customers, lead generation is good. Based on your objectives, we will advise what is the most suitable for you.

Here in Visible One, we pride our ourselves on the in-depth knowledge with the services we offer. Our main focus as an agency is to ensure that we get the best Facebook and Instagram advertising results for our clients. We focus on results every day.

The question is “What is your marketing budget?”. The minimum Facebook ads budget is $1 per day. We suggest using 10-20% of your overall budget, if possible with at least 2-3 different ads from each ad set for testing. From the results, we will create final campaign to ensure what you spent won’t go to waste.

Much lesser than Google! With Facebook advertising you can get so much more results and ads can run from a few cents per click to a couple of dollars per click anywhere. It really depends on industry, product and service targeting.