CONTENT MARKETING STATISTICS
OF BUSINESSES ARE ALREADY USING CONTENT MARKETING
OF INTERNET USERS LIKE TO READ BLOGS
OF CMOS BELIEVE CONTENT IS THE FUTURE OF MARKETING
OF B2B MARKETERS OUTSOURCE WRITING.
BLOG CONTENT MARKETING
This is done by making sure that your website is targeting the right geographically relevant keywords. This helps give the search engines all the right local signals.
EBOOK CONTENT MARKETING
As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Ebooks can be 5 pages long or 30 pages long, but they must offer value. A lot of ebooks spend so much time talking about why the business advertising it is so great that they don’t actually offer real solutions.
VIDEO CONTENT MARKETING
Video isn’t always associated with “content marketing,” but it should be. It’s is dynamic, it’s engaging, and more users are watching video than reading text so we need to include it in our content marketing strategy. This is particularly true for both tutorials and product content; 4x more users would rather watch a video about a product than read about it.
Infographics allow you to pack a ton of information into one image in a way that is visually interesting and easily digestible. If you’ve got fifteen different statistics from a case study, for example, which would you rather see: an infographic with visual representations, charts, and graphics next to the stats
WHY CHOOSE VISIBLE ONE FOR
YOUR COTNET MARKETING
IT’S TIME FOR
Many business knows traditional advertising is becoming less effective as consumers go social and mobile. So they turned to content and social media marketing.
Content marketing is the creation of relevant and valuable content with the goal of engaging your prospects and leading them to purchase. Social media marketing shares the content to the right audiences and gets them talking. It’s what we do at Visible One.
CONTENT MARKETING LEADS
GROWTH FOR YOUR BUSINESS?
Content marketing differentiates and raises awareness of your brand, converts prospects into customers, then into repeat buyers. It delivers immediate results like increased traffic to your social and website and gets new prospects. We offer content strategy development, content creation and content amplification. We can also build your blog or optimize your existing website for content marketing and search.
We make everything easy for our clients. Our 5-step process is simple, clear and hassle-free.
You share insights into your SEO strategy and we walk you through the full process.
We present you with a carefully developed content idea and will only move forward once you’re happy to get started.
We develop compelling research, copy and visual assets that publications will be thrilled to share.
You review and provide feedback on the assets, and we make the final changes.
We reach out to online platforms, bloggers and online publishers that are likely to want to share your content.
CONTENT MARKETING FAQ
Both small and large businesses, business-to-consumer (B2C) and business-to-business (B2B) companies in every industry are currently using different types of content marketing to their advantage.
Visible One have developed various successful content marketing strategies that effectively help them to reach out to their targeted audience.
The beauty of content marketing is that it serves multiple purposes. Depending on your goals and the type of content you create, it could boost your brand in several different ways.
Content marketing can increase awareness of your brand through high-quality content, increase customer loyalty, generate website traffic and drive sales.
With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blogs, news articles, videos, case studies and eBooks.
As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.
For most businesses, the biggest content marketing mistake is jumping in without a coherent strategy. You need a plan to get the results you want from content marketing.
To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how to offer the greatest value to them.
They aren’t the same, but many business integrate their content marketing and social media marketing strategies. This helps brands ensure that they’re optimizing their marketing efforts.
Content marketing includes text, graphic, and video that can put on website or any places online and social media marketing takes place strictly on social media sites.
It’s essential to track the results and determine your return on investment (ROI). Your goals determine the metrics you’ll track as you assess results.
For example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads and conversion rates.
Content marketing is a long-term strategy. While you’re likely to see more social shares and new leads within the first few months of implementing your campaign, your ultimate goals should be long-term.
Since your content can provide value for many years to come, consider it an asset that you’ll be able to use to build loyalty, generate leads, and drive sales far into the future.
While the right content balance varies from business to business, they mostly consider few types. Blogs help readers understand how to use your product.
Case studies and eBooks are something related to your industry. Infographic and video generally illustrate concepts. Depending on your brand’s goals, you might include one or more content types in your strategy.
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