EMAIL MARKETING STATISTICS
PEOPLE CHECK THEIR EMAIL DAILY
EMAILS SENT DAILY
PREFERRED MARKETING EMAILS
EMAIL MARKETING ROI
Welcome Email Marketing
The welcome email has become a very common practice for most organizations—and for good reason! This type of email content boasts the highest open and engagement rate. Today’s customers and new subscribers expect to see this type of email appear in their inbox after their first purchase or subscription. Exceed their expectations by sending an outstanding welcome email or welcome email series.
The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.
Loyalty and rewards
Loyalty and rewards can be expressed in dozens of different ways—especially when you implement automation. Sending rewards based on purchases is a great start. Hitting certain tiered levels of rewards (spending x amount gets you free shipping, or 10% off, etc.) is a great incentive that your subscribers look for in email.
Testimonials and reviews
For your local SEO efforts, getting your owner verified profile is essential. On Google My Business, you need to verify your business. When you do, you become eligible to appear on Google search, maps and mobile.
WHY CHOOSE VISIBLE ONE FOR
YOUR EMAIL MARKETING
WHAT CAN EMAIL MARKETING
DO FOR YOU?
Lots of businesses sleep on email marketing. But it’s a really important part of a digital marketing strategy. It’s a brilliant way to convey a message and get traffic to your website.
That’s why you need a proactive and creative email marketing agency.
The Marketing Project creates unique and creative email marketing campaigns that defeat ‘inbox fatigue’ and beg to be clicked.
WHAT IS EFFECTIVE
Effective email marketing – that is, the stuff that really drives action – is hard.
You’re dealing with spam filters, attention spans and a million other distractions.
The Marketing Project has the skills and know-how to produce outstanding email marketing. Our agency, based in Melbourne, understands what it takes to create a successful email marketing campaign – one that motivates your audience to take action.
We make everything easy for our clients. Our 5-step process is simple, clear and hassle-free.
Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns
We create compelling content plans and email schedules, as the best email campaigns are planned, structured and timed to coincide with other marketing activity and initiatives.
Ensuring your emails look stunning and load perfectly across every email client is vital to the success of every campaign. Our developers will code bespoke emails that are tested and checked to ensure they render perfectly every time.
Using our own e-shot system, or working within your existing or chosen platform, we can handle the entire process of scheduling and sending your emails.
The best bit about email marketing is the deep reporting and analytics available. We’ll help you review and dissect your campaigns to uncover trends and metrics.
EMAIL MARKETING FAQ
The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.
We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.
Email marketing is a marketing strategy that involves using emails to engage and communicate with existing and potential customers.
Depending on your industry, this can vary. We can help find the best fit for your audience by doing extensive A/B testing to find the ideal days and times to send your emails.
Visible One is ESP agnostic. We work on many different ESPs. We also have some preferred partners that we can suggest for you.
In short, no. Visible One does not promote the practice of purchasing leads. Rather, we develop multi-channel lead generation efforts to capture truly engaged customers.
In the questionnaire, we learn more about your target audience and email preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing emails for your business. You will have an opportunity to review all advertisements in advance before it is published.
Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.
10 Critical Reasons
Why your campaigns are unprofitable & how you can fix them today.
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