EMAIL MARKETING STATISTICS 

PEOPLE CHECK THEIR EMAIL DAILY

EMAILS SENT DAILY

PREFERRED MARKETING EMAILS

EMAIL MARKETING ROI

Welcome Email Marketing

The welcome email has become a very common practice for most organizations—and for good reason! This type of email content boasts the highest open and engagement rate. Today’s customers and new subscribers expect to see this type of email appear in their inbox after their first purchase or subscription. Exceed their expectations by sending an outstanding welcome email or welcome email series.

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Promotional Emails

The world of promotional emails is changing as consumers become more leary of this type of email content. The world continues to grow in technology and available information, and consumers are being made more aware of when messages are overly promotional. The task then is to offer a good mix of engaging emails (how-to content, informational content, etc.) and promotions.

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Loyalty and rewards

Loyalty and rewards can be expressed in dozens of different ways—especially when you implement automation. Sending rewards based on purchases is a great start. Hitting certain tiered levels of rewards (spending x amount gets you free shipping, or 10% off, etc.) is a great incentive that your subscribers look for in email.

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Testimonials and reviews

For your local SEO efforts, getting your owner verified profile is essential. On Google My Business, you need to verify your business. When you do, you become eligible to appear on Google search, maps and mobile.

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WHY CHOOSE VISIBLE ONE FOR
YOUR EMAIL MARKETING

EMAIL DESIGN

When it comes to email creative, we believe in the principles of user-centred design. This allows us to produce beautiful and functional emails that translate into business objectives

RESPONSIVE EMAIL DESIGN

Our ability to create mobile optimised emails allows us to adapt your communications, no matter how your customers choose to engage with your brand

EMAIL STRATEGY

Our approach to email strategy focuses on all the elements of the customer lifecycle: Acquisition, Retention and Activation. This focus allows us to combine our expertise in email creative

EMAIL LIST GROWTH

We’re strong advocates of quality over quantity and that underpins our ideology in developing list nurturing strategies for our clients.

MANAGED EMAIL MARKETING

We can assist in freeing up internal resources, or by acting as an email marketing centric extension of your team by taking on the work involved in developing a campaign from concept to launch.

PLATFORM INDEPENDENCE

We’re highly experienced at getting the best outcomes from dozens of email platforms, so no matter which one you currently use you’re assured we’re experienced with it.

SPECIALIZED IN

Our Process

We make everything easy for our clients. Our 5-step process is simple, clear and hassle-free.

1

AUDIT Data

Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns

2

Plan Content

We create compelling content plans and email schedules, as the best email campaigns are planned, structured and timed to coincide with other marketing activity and initiatives.

3

Testing

Ensuring your emails look stunning and load perfectly across every email client is vital to the success of every campaign. Our developers will code bespoke emails that are tested and checked to ensure they render perfectly every time.

4

Management

Using our own e-shot system, or working within your existing or chosen platform, we can handle the entire process of scheduling and sending your emails.

5

Analytics

The best bit about email marketing is the deep reporting and analytics available. We’ll help you review and dissect your campaigns to uncover trends and metrics.

EMAIL MARKETING FAQ

What type of results can I expect?

The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.

How many emails do you recommend sending each month?

We recommend sending weekly email blasts. However, the volume of email blast is different for every business. The purpose of email blasts is to increase awareness, engagement, and website clicks. Therefore, the more email blasts you send, the more opportunities you have to do this. Some small businesses send daily emails, while others send weekly or monthly emails.

What is email marketing?

Email marketing is a marketing strategy that involves using emails to engage and communicate with existing and potential customers.

How often should I send emails?

Depending on your industry, this can vary.  We can help find the best fit for your audience by doing extensive A/B testing to find the ideal days and times to send your emails.

Which email marketing platforms does Visible One use?

Visible One is ESP agnostic. We work on many different ESPs. We also have some preferred partners that we can suggest for you.

Should I buy an email list?

In short, no. Visible One does not promote the practice of purchasing leads. Rather, we develop multi-channel lead generation efforts to capture truly engaged customers.

How will you create emails that fits my business?

In the questionnaire, we learn more about your target audience and email preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing emails for your business. You will have an opportunity to review all advertisements in advance before it is published.

Will you monitor the email campaign to make sure we do not waste any money?

Yes, your digital marketing specialist will be monitoring your email campaigns weekly. They will actively monitor your list, remove unengaged subscribers, and optimize your emails to receive optimal results.

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10 Critical Reasons

Why your campaigns are unprofitable & how you can fix them today.

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