LANDING PAGE STATISTICS
OF COMPANIES THAT USE LANDING PAGES INCREASE CONVERSIONS
MORE LEADS CAN BE GENERATED BY LONG LANDING PAGES
CONVERSIONS INCREASED BY USING VIDEO ON LANDING PAGE
INCREASE IN COMPANY’S LEADS BY CREATING MORE LANDING PAGES
Click Through Landing Pages
This is a very simple form of landing page. The sole purpose is to provide the necessary details about an offer, explaining the benefits and context of use in such a way as to convince a prospect to progress to the point of purchase. All you can do is read about the offer and click through to the company’s website where they will get you to complete the transaction.
Lead Capture Landing Pages
Often referred to as Squeeze pages, the purpose of lead capture landing pages is to gather personal data from the visitor, usually beginning with their name and email address. A true squeeze page has absolutely no exit path from the page, no links or navigation – only a button to submit your details. An incentive is typically offered in exchange for this personal data.
Infomercial Landing Pages
As implied by the name, these landing pages are the infomercials of the online marketing world. Typically about 50ft long (a lot of scrolling), they work by using the same type of excitable language you’ve seen on those Sham Wow commercials on TV. As the user reads further down the page, they get sucked deeper into the sales message, and due to the amount of effort expended in reading that far, they instill a certain amount of commitment which keeps them reading.
Viral Landing Pages
Companies that try to create viral buzz are usually doing so in order to build brand awareness. Examples of this type of page usually contain fun flash games or funny videos. They’ll have a subtle reference to the company behind the creation, whether it’s a small logo, a “powered by” reference in the footer, a closing reference in the video or indirect product references in the game or video.
WHY CHOOSE VISIBLE ONE FOR
YOUR LANDING PAGE
A Landing Page Design
High-converting landing pages come from experience. They come from well-crafted, engaging and persuasive copy. They also come from web designers that know how the human eye works and the human brain responds. And they come from thorough online marketers that get to know your business’ style and goals.
The focus of our landing pages is pure conversion. We combine years of research and experience into every high-performance landing page we create.
They work because of the clever positioning of buttons, eye-catching imagery and the knowledge of the way web users like to consume and respond to content. Whatever your goal, we can get you there faster with squeeze pages and landing pages that hit your objectives.
We optimise your page for all devices, so we catch customers wherever they may be browsing.
Where Do Your
Make it easy for customers to reach their goals – and your goals. The money you spend on Facebook Advertising, SEO and PPC could be an empty investment if you’re sending customers to a useless lead page.
Directing traffic to your home page or other generic spots gives customers too much to look at. There are too many CTAs and too many pathways that take them away from your priority conversion goal.
Stop wasting money on customers that fall off with every stage! Create a standalone lead page with a clever landing page design that makes sure customers can’t resist taking your desired action. Whether that’s signing up for a service, entering their email address or completing a sale, do you know the secrets to maximising ROI?
We make everything easy for our clients. Our 5-step process is simple, clear and hassle-free.
Let’s talk about Virtual Tour and your business. Give us a call or fill out our form to schedule a meeting to discuss about your business needs whenever is convenient for you.
Our Google Certified Photographers will visit your location to capture your premises for the virtual tour. The process will take approximately 1 hour depending on the venue size and panoramic point.
After the shoot, the high-quality still photographs will be stitched into 360-degree views. We will create the virtual tour according to your requirements and make it look fantastic.
We published your Virtual Tour on Google Virtual on Google Search, Google Maps and Google+. If you require, we will also embed it on your website and Facebook.
If you require to expand the functions of Google 360 Virtual Tour to a more advanced of Google Virtual Tour, we will work on customizing your tour according to your request.
Landing Page FAQ
A landing page is a distinct page on your website that’s built for a single conversion objective. Built to be (largely) independent from your website, it has no focus except that conversion objective.
Every sector can implement landing pages effectively. If you start to consider that, at its foundation, a landing page is very simply “a page built for a single conversion objective,” it’s easier to figure out how you can use them within your website.
You might be wondering why you need a landing page, and why you can’t just use one of your website pages instead? The short answer is that landing pages are proven to convert more effectively, as they’re are typically built with a single conversion goal in mind.
What’s a conversion goal?
A conversion goal can be the completion of any action that you want a user to take. This could be downloading an ebook, signing up for a free trial, making a purchase, or registering for an event (amongst many other things).
Using landing pages in this way, you’ll be able to get a better return on investment on your online advertising campaigns, and will be able to get more value out of your pre-existing product and services pages.
If you’re paying for ads to be spread across Google then you should be using dedicated landing pages. Clicks on ads, especially for competitive keywords, can get really really expensive. So your goal should be to get the most conversions for the least amount of clicks.
The goal of a landing page is to make the visitor perform a single call to action or objective. This action could be to download a free e-book to capture visitor emails, sign up for a free trial, buy a product, enter a contest, or something along those lines. But above all, we’re talking about one call to action – one single objective.
If your ads are competing for high-cost clicks then directing people to the homepage of your website can be dicey. Your homepage is meant to represent your entire business. So when visitors arrive on it they should get a sense of what your business is and what it does. But that is not where you want to send someone who clicks on your ad.
Landing pages are a versatile tool in your marketing strategy, and it can be tough knowing when you should use one and when you shouldn’t. So long as you have an optimized funnel delivering traffic to these pages (through your blog, homepage, etc) and are turning leads into sales, these landing pages can be relied-upon for months or even years at a time.
Both Google Adwords, remarketing and Facebook Advertising campaigns will result in a substantially better ROI if they direct traffic to a campaign-specific landing page.
The landing page visitor moves down the conversion funnel towards your conversion goal. This could be to buy something or to receive a lead magnet in exchange for their contact information.
Compare this to having a visitor land on your homepage, where a visitor is able to explore your entire website. One of the benefits of having your website separate from your website is that it is separate from all of your other pages.
Again, landing pages should only have one conversion goal with only one possible avenue for reaching it. Whereas your website will contain links in the footer, header, and sidebar that can distract the visitor and lead them away from your conversion goal.
The short answer to this question is an emphatic “yes”. A landing page is simply a page within your website optimized for a single conversion goal. If your business is looking to achieve anything online, (which should be everybody…) you can use landing pages.
If you are investing a significant amount of money on paid ads spread across a massive ad network then you want the highest rate of return right?
You want the most sales or leads as possible. Period.
Then why aren’t you using PPC landing pages for your ads? A pay per click (PPC) landing page is a webpage built to convert a visitor into a sale or lead after they click on an advertisement.This differs from a regular website because a landing pages has only one conversion goal — capture a lead or make a sale.
Facebook Ads are a great way to drive traffic to your website. The targeting capabilities work perfectly for ecommerce businesses looking to drive a promotion’s success, SaaS companies promoting a free trial, even B2B companies targeting upper-management decision-makers for paper sales.
Conversion Rate Optimization (CRO) is a methodological approach to improve the performance of your site based on optimizing the value of each visitor. It is defined not by a general metric but by your own company’s key performance indicators (KPI).
In other words, CRO is about getting the most bang for your marketing buck by increasing the chance of a site visitor doing what you want them to.
Landing page friction is a term used to describe any element of your landing page that’s preventing users from converting.
This can be anything such as page length, privacy disclaimers, imagery, layout, text and more.
In order to get to the bottom of what exactly is causing friction on your page, you’ll need to get accustomed to regularly testing different elements of your page.
Did you know that mobile web traffic now accounts for over 60% of all internet traffic online? And that number is only growing larger year after year.
Since that the way in which content is being consumed online is changing, naturally the format by which content is available should change as well.
This is where mobile responsive design comes in. Mobile responsive landing pages means that pages that are designed to display on desktops and laptops can also scale down to accommodate devices such as tablets and cell phones.
But this doesn’t just mean shrinking the overall size of the page to display on a smaller screen. Simply shrinking the size of the page would result in illegible text, compressed layouts, and a bad user experience.
Instead, mobile responsive design refers to taking elements of the page, and re-arranging them to comfortably fit within the confines of a smaller screen.
If you’ve dabbled in marketing at all, chances are you’ve heard of the term “lead”. But what exactly is a lead?
In a nutshell, leads are described as potential customers that have expressed an interest in one of your products or services.
Leads come in all different shapes and sizes, some are almost ready to buy, and others need some more time and attention before getting to the stage where they’re ready to purchase.
This process of collecting contact information from a prospective customer (a lead), and engaging with them until they’re ready to make a purchase is a process referred to as “lead nurturing”.
In many businesses, especially ones that involve longer sales cycles, generating leads is a necessary component of any successful customer acquisition strategy.
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