MARKETING AUTOMATION STATISTICS 

INCREASE IN QUALIFIED LEADS BY MARKETING AUTOMATION

OF COMPANIES ARE NOW USING MARKETING AUTOMATION

OF COMPANIES ARE OUTPERFORMING COMPETITORS WITH MARKETING AUTOMATION

OF EMAIL REVENUE IS GENERATED FROM PERSONALIZED CAMPAIGNS

LEAD MARKETING AUTOMATION

Marketing automation is the core of the content marketing, demand generation and lead nurturing eco-system. When adapted and utilized effectively, you can manage and optimize nearly every step of your marketing funnel from the initial lead capture to handing off qualified leads to your sales team.

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AUTOMATE EVERYTHING

Through marketing automation, we can set various triggers and actions within the platform to set rules and flows. Automation can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to another application (like a CRM system), and more.

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IDENTIFY & DEVELOP LEADS

With the lead scoring algorithm, our platform can track the number of events to determine which subscribers are most engaged with your content and likely to become customers. We have the ability to sort and filter by lead score to focus your efforts on your most engaged subscribers.

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SEND TARGETED EMAILS

This is done with the aim of getting the most wanted response from your subscribers. Through marketing automation, we can precisely customize the content for each subscriber that leads to a better open rate and conversion rate. Send targeted emails can make your subscribers feel special!

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WHY CHOOSE VISIBLE ONE FOR
YOUR MARKETING AUTOMATION

Sales Funnel Strategy

After undertaking a primary audit of your current soft sales assets, our marketing automation experts craft an effective strategy that deliver tailored contact points to your customers.

Email Marketing

Our marketing automation experts use email marketing, on-site personalisation and automation focused campaigns that lift leads and sales, increasing your overall marketing ROI.

On-Site Personalisation

Our marketing automation tool uses dynamic data to determine the best approach to improve your conversions including cart abandonment and personalised product recommendations.

Automated User Journeys

The user journey is the path taken to achieve a specific goal. As a leading marketing automation agency, we plan complete custom steps that can be constantly evaluated and optimised.

Data Integrations

Visible One works with your established systems and creating stable data integrations allow a seamless flow of information within your business.

CRM Integrations

You need your website to integrate seamlessly into your CRM system in order to capitalise on marketing automation and personalisation opportunities. We can help you achieve that.

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Our Process

We make everything easy for our clients. Our 5-step process is simple, clear and hassle-free.

1

COLLABORATE

You know better than we will ever know your business. Our job is to help you drive sales so we need to listen and learn to help you. We’re curious and we ask questions.

2

CONNECT

With our world-class automation platform, we connect our customers with their current company systems (website, CRM, social media, live chat).

3

CREATE

We create content for marketing automation that is visually attractive, enjoyable and relevant to particular requirements of your projects.

4

CAPTURE

We capture both anonymous and known visitors to your site, monitor the digital footprint of anyone who clicks on the amazing material created by our team!

5

CONVERT

We convert anonymous visitors into prospects and prospects into sales. Unlike other agencies who focus solely on leads generated, we are involved throughout the entire sales cycle.

Marketing Automation FAQ

What is Marketing Automation?

Marketing automation involves streamlining several of marketing’s manual, time-consuming processes. Based on lead or customer behaviors, marketing automation reduces the amount of work spent on moving leads down the sales funnel. This is done with software that automatically schedules and sends various types of marketing materials.

What are the Main Features of Marketing Automation?

Although there’s a wide variety of features available in marketing automation software, there are some that stand out above the others. We conducted a study that found the most popular requirements of marketing automation buyers. These included email automation, lead nurturing, campaign tracking and customer tracking.

What is a Marketing Automation Tool?

A marketing automation tool is any piece of software that automates a marketing task. This could be an all-in-one solution, an email automation platform, a chat automation system, or any other marketing-focused software.

What are the Benefits of Marketing Automation?

There’s too many benefits of marketing automation to list them all here. But some of the biggest benefits include saving time, reducing workload, improved lead nurturing, reducing lead leakage (the number of leads that don’t get followed up with), increasing customer retention and increasing revenue. Oh, and much happier marketers, of course.

How do You Nurture Leads with Marketing Automation?

Nurturing leads with marketing automation mainly occurs through… well… automation. Marketing automation software can automatically send behavior-based emails such as offer downloads and follow-ups to site visits. It can also help segment your leads based on how qualified they are and what they need, in order to provide them with the most relevant content.

What is Email Automation?

Email automation is one of the most common marketing automation tactics, as well as one of the most effective. It simply involves the automatic sending of emails to your leads. These emails are written out in advance to create a cohesive campaign, and are triggered by either a lead’s behavior or the passage of time.

What is Lead Nurturing?

Lead nurturing involves continuously following-up with leads based on their behavior and interactions with your company. If you want to avoid your leads ending up with your pesky competitors, the automated processes have to be implemented carefully and methodically. Thus, your leads move down the sales funnel and eventually converts into paying customers.

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