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5 Proven Facebook Advertising Tips for Better ROI

Facebook has become massive over the years from a social networking platform into an advertising tool. With many people using Facebook today, there’s no doubt that Facebook has a lot to offer for your business to grow. According to a report by Social Media Examiner, 93% of social media advertising professionals consistently run Facebook ads. And it’s obvious why. Facebook is a great platform for brands to advertise and get exposure, but unfortunately, not everyone does it right.  If you want to be [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

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Boost Brand Visibility With Social Media Marketing

Social media marketing is now prevalent whether in Facebook, Twitter, LinkedIn, Instagram, Google+, etc. Needless to say, social media have made us more densely networked than ever. Approximately 2.31 billion are using social media, delivering 31 percent global penetration and these figures are still expected to grow as mobile device usage and mobile social networks are progressively gaining more traction.  For businesses, social media marketing is a must these days because social networks are now so well established. Remember, people use social media not [...]

5 Marketing Trends Emerging in 2016

In a blink of an eye, the world of digital marketing is rapidly changing with dozens of more diverse, yet fragmented platforms arriving each year and most existing companies have to be on their toes so to stay up-to-date with the newest apps and invest some serious resources to keep up with the trends . The year of 2016 will be a host for a different new trends and varies in the social scene. What does 2016 hold for businesses? Below are the [...]