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The Importance of Mobile Optimized Website

In 2016, it was predicted that mobile and tablet internet usage exceeds desktop for the first time worldwide. This didn’t come as a huge surprise because, as far back as 2015, Google officially confirmed that more Google searches take place on mobile devices than on computers. What is a Mobile-Optimized Website? Generally speaking, a mobile-optimized website is a site that is designed to reformat itself completely for different devices, such as iPhone or Android smartphones, or intermediate sized tablets. With new devices [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]