Tag - content marketing

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Why Quality Content Matters for your Website

We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, videos, everything you may find in the Web are content, and the more of it your website have, the bigger your percentage of the Google pie will [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

video content marketing

Why Use Videos in Content Marketing?

Cliché as it may sound, still, to see is to believe, even in content marketing. Apart from conveying the message of your brand, you need to convince people that what you are selling is worth their time and money, and the best way to do it is to show them you are the best at what you do. The dramatic change of marketing Let’s take a very quick look at how marketing has changed in the course of time. Before, marketing [...]

content management

Effective Content Management Strategies You Must Try

Given that your content is the lifeblood of your website, you must employ effective content management strategies to keep your online business afloat. Know that coming up with an article is not enough. Your finished product should be strategically fabricated enough to get a high public demand. Your content should indulge your audience, if not, you’re not only leaving money on the table, you are also handing it to your close rivals – your competitors. What, then, you ought to do? [...]

web design vs content

What Matters More: Web Design or Content?

When it comes to launching or redesigning your website, you may find yourself asking, “Which is more important to my website’s success – design or content? From a design point of view Web design refers to both the aesthetic portion of the website and its usability. Design is what makes your website eye-catching. It can be argued that what you have to say about your product or service matters the most. Even if you have the best design existing if it contains with poor contents, [...]

content in seo

Content in SEO: The Importance of Content in SEO

When you think of SEO, do you think of content marketing? You should. The decade of the 2010's is definitely one where the Internet is present in everything, especially in marketing. Part of the allure of using the Internet is the near-instant accessibility of information. With just a few buttons pressed, one can conjure the most obscure material, which years prior would have taken hours, if not days of research. This presents a great opportunity for businesses of all sizes to [...]

seo-tips-to-keep-in-mind-2016

SEO Tips To Keep In Mind This 2016

SEO is in a consistent condition of progress. This year, the advancement is proceeding on the way it took in 2015, with an emphasis on mobile and expanding consideration on the way search itself is evolving. A definite and up-to-date SEO methodology is one of the foundations of a viable, general advertising arrangement, and it is progressively fixing to content and mobile activities. Since April 2015's "Mobilegeddon" algorithm overhaul, in which Google essentially changed its calculations to help mobile-friendly pages, [...]

digital marketing trends

4 Digital Marketing Trends Affecting Small Businesses

Digital marketing trends evolves rapidly and every year there seems to be a diverse set of trends impacting on businesses. Technology is moving at such a quick pace, it’s usual to feel like you’ve got a box of whiplash trying to keep up. In order to develop a successful online marketing strategy, companies need to stay up-to-date on the latest trends.  Here are four top digital marketing trends to keep an eye on as you plan and develop your small [...]