Tag - digital marketing

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seo, search engine optimization

6 Common SEO Mistakes To Avoid

SEO is evolving as the different algorithms of the search engines are changing constantly. SEO must be on top of marketers’ agendas as it is a powerful way to bring you business on top of the digital marketing arena that attracts visitors to your company’s outlets and to direct them towards your sales funnel. Optimizing your website is an essential element of your online marketing strategy. There are some common SEO mistakes that are tough to avoid. Here are some of [...]

Small Business, Web Design, Web Development

Get Your Business Online To Grow Your Small Business

As a small business owner or one just starting out, a website is a necessity to promote sales and brand awareness. Deciding to start a web design or web development process might seem overwhelming. However in today’s fast development in the digital marketing, every business owner understand that to get online is the right thing to do to have a successful business. If you are using traditional marketing to promote your products or services, combining it with digital marketing and enabling [...]

Hands holding a mobile phone while taking a live video

Live Video: Hottest Trend in Digital Marketing

The year of  2015 has been called “The Year of Video Marketing”. Today, live video is maybe the hottest trend in digital marketing. Video-based apps like Snapchat, Meerkat and Periscope and now Facebook takes up this challenge by introducing live streaming video option for everyone. Why Live Streaming Video is Important for Business For marketers and business owners, you already know how important video marketing is and why you have to take advantage of it for promoting your products and [...]

The Impact of Social Media Ma

Social Media Marketing Today!

Social media marketing has had a major effect on the world and business. If you’re a marketer, you will be thinking of ways on how you will do your strategic plan succeed in 2018. Today, technology has grown so much most especially in the marketing field. Let's talk about how social media marketing strategies altered in the past years. The graphics software raised. Posts on Social media with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts. [...]

What is Google Street View

What is Google Street View

Google is the first point of contact of a customer and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how a business compares to another, we Google to find out about other people’s experiences. It’s no surprise that Google is the #1 search engine in the world with [...]

Why Quality Content Matters for your Website

We’ve all heard the buzz. "Content is king," they say. But what is content in marketing? Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible. Content may be blogs, images, videos, articles, infographics, videos, everything you may find in the Web are content, and the more of it your website have, the bigger your percentage of the Google pie will [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

Increasing Brand Awareness Through Digital Channels

In today’s competitive market, online presence means a lot for your company’s brand awareness. Remember, no matter how splendid your products and services are, it is rendered absolutely useless if people have no idea you exist because you don’t have presence online. This is exactly the reason why brand awareness is the essential first step and the key to any successful marketing strategy. Your ultimate aim, after all, is to build substantial brand awareness in our increasingly digital culture in [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

The Impact of SMEs to the Digital Economy Singapore

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]