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The Impact of SMEs to the Digital Economy Singapore

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]

digital marketing agency singapore

8 Reasons Why You Should Hire a Digital Marketing Agency

Today, almost everyone is on the internet. Thus, most businesses, regardless of the size, recognize the need for an effective digital marketing strategy. This 2016, 87% of small and medium sized enterprises said that they expect to spend as much, or more, on their online advertising as they did in 2015. SMEs now recognizes the importance of spending digital advertising which remains open and fragmented representing opportunities for smaller businesses and brands unlike traditional advertising. Having said that, it is now vital to [...]