Why Landing Pages Are an Essential Part of Marketing
First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). It is usually a standalone page on your site, distinct from your homepage or any other page, that is designed to convert visitors into leads. It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page is a follow up to any promises that you’ve made in your [...]
