Tag - google adwords

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Why Landing Pages Are an Essential Part of Marketing

  First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). It is usually a standalone page on your site, distinct from your homepage or any other page, that is designed to convert visitors into leads.  It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page is a follow up to any promises that you’ve made in your [...]

Clicking on an Ad with Money

5 Simple Google AdWords Tips for Small Business

Nowadays, with the revolution of the Internet, customers go online to look for information, products, services or promotion before making a purchase. That customer might be your potential customer looking for your offer. If you’re in business these day, you need to leverage the opportunities in the digital market if you want to be found on the first page of Google. According to Net Marketshare, Google is the world's most popular search engine and it offers a lot of advantages [...]

pay per click advertising

How Pay Per Click Advertising Can Benefit SMEs

Pay per click advertising, otherwise called PPC, is a type of internet advertising where the advertiser pays just when some person clicks on the ads. This kind of advertising appears alongside the results of Internet searches. PPC is a effective marketing tool each business can use to gain instant targeted traffic to their website through the most popular Google AdWords. Some small-medium sized businesses depend exclusively on organic search rankings to build their online profiles. Local and small businesses ordinarily [...]