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Google Local Rankings, Google, Google Analytics

5 Ways Your Website Can Improve its Google Local Rankings

Google local rankings are a primary important factor for small and local business, and also for big brands with a local presence to increase website traffic and revenue. If your website's visibility is not ranking highly in local search result, your brick and mortar location could be losing out to competitors. Here are five solid local ranking tactics you can use to increase traffic and exposure in the local markets: 1. Google My Business Google My Business is all about local search [...]

Clicking on an Ad with Money

5 Simple Google AdWords Tips for Small Business

Nowadays, with the revolution of the Internet, customers go online to look for information, products, services or promotion before making a purchase. That customer might be your potential customer looking for your offer. If you’re in business these day, you need to leverage the opportunities in the digital market if you want to be found on the first page of Google. According to Net Marketshare, Google is the world's most popular search engine and it offers a lot of advantages [...]

HTTPS Website Internet Security

Google Chrome Will Mark HTTP Sites as “Not Secure” Effective July 2018

Starting July 2018, with the launch of Chrome 68, Google Chrome will mark all HTTP sites or not protected by SSL as “Not secure”, fulfilling a plan rolled out in September 2016, in hopes of fostering a more secure web. On Google’s official blog, Emily Schechter, a Chrome security product manager said: “For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure [...]

boost your google ranking

4 Tips to Boost Your Google Ranking

Every website owner aims a high Google ranking and improve their visibility on the web. However, getting a good ranking in Google hasn't been the easiest thing for many as Google's search engine uses a variety of methods to determine which pages are displayed first in the results. So now it takes more than just launching a website to top your competitors. So, if you want to boost sales and conversions by taking your website to the first page [...]

Mobile Speed Update: Google’s Latest Search Ranking Factor

Nowadays, almost everyone is using mobile devices to access the internet and search in Google. Thus, the number of mobile searches is blowing up. Recently, Google has confirmed a new ranking algorithm targeting mobile search called “Speed Update” which indicates that owners should improve their websites in order to rank well on Google and will down rank very slow websites with a small percentage of queries under certain conditions. Page speed has always been a quality indicator for Google regarding user's experience. Under [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

5 Signs You Might Need to Redesign Your Website

Your website represents your business as it serves as the storefront of your company on the web and it is important to project the best image of your business through a well-built website. An effective website is something that when implemented properly, can have a major effect on your marketing efforts, and the overall success of your company. Check out these 5 signs to examine if it's time for you to have your website redesigned. Not Responsive or Mobile-friendly Having a responsive [...]

How to Get Your Website on the First Page of Google

How to Get Your Website on the First Page of Google

One of the most common questions that business people do ask about their website is “Why is my website not showing up on the first page of Google?” Undeniably, everybody desires to show up on the first page of Google, but the truth is, everybody can’t be first.  Almost every business in the world has a website these days, and that means ranking on the first page of Google is not as easy as you think. Google updates its search algorithm regularly [...]