Tag - internet marketing

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The Impact of Social Media Ma

Social Media Marketing Today!

Social media marketing has had a major effect on the world and business. If you’re a marketer, you will be thinking of ways on how you will do your strategic plan succeed in 2018. Today, technology has grown so much most especially in the marketing field. Let's talk about how social media marketing strategies altered in the past years. The graphics software raised. Posts on Social media with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts. [...]

The Purpose of SSL Certificates

SSL Certificates provide secure, encrypted communications between a website and an internet browser. SSL stands for Secure Sockets Layer, the protocol which provides the encryption. SSL handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer’s web browser and the server of the company they’re interacting with. SSL is essential for any site that sells goods or services as it ensures that all information handled stays private [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

difference-between-seo-and-sem

The Difference Between SEO and SEM

In marketing your business online, you surely have come across the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Most small businesses owners know a little something about these two terms. Indeed, marketing has evolved as well as the language we use as marketers. Similar to some clients, we as marketers are perhaps confused at times on what certain terms and acronyms mean. SEO and SEM are example of these terms and acronyms. Some often used them interchangeably without [...]

commerce, online business, money

E-commerce Benefits to SMEs

Electronic Commerce, also known as ecommerce, entails purchasing and selling of products or services through electronic systems like computer networks and the Internet. In an era of the informational age and globalization, many markets become increasingly international and competitive. SMEs (Small and Medium Enterprises) must embrace e-commerce to reconstruct the traditional operational process of them to survive with new challenging business environment. Electronic commerce can be called as one of the most innovative and revolutionary developments of the technological [...]

internet-impact-on-business

The Impact of the Internet on Businesses

There is no doubt that the invention of the Internet has revolutionized the way man lives. It brought in its wake a connectedness that the world was lacking, coupled with speed and accessibility. Coincidentally, it was these three things that businesses in various industries have always been looking for. First it would be prudent to assume that businesses exist, or enter the market, in pursuit of profits. Hence when each makes a rational decision, it is always in consideration of [...]

Social Network Communication

Improving Social Media Engagement in 3 Easy Ways

Are you online? Well, probably, you are, even almost every minute of the day. Whether you work in the office or just home-based, the Internet is definitely the most important tool that you can rely on, be it for entertainment, pure business, or merely just goofing around the Web. Depending on your attention span online, you are most likely to click on something you find interesting on Social Media. With more and more people spending time over the Internet almost 24/7, [...]