Tag - landing page

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Why Landing Pages Are an Essential Part of Marketing

  First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). It is usually a standalone page on your site, distinct from your homepage or any other page, that is designed to convert visitors into leads.  It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page is a follow up to any promises that you’ve made in your [...]