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A man thinking on How to Choose the Right Digital Marketing Agency

How to Choose a Digital Marketing Agency in Singapore

The success of your online marketing depends on choosing the right digital marketing agency. Digital marketing is an investment in people, time and money that needs hard word in order to achieve your goals and objectives. In Singapore, the digital marketing never slows down. Like everywhere else in the world, businesses in Singapore hoping to continue being competitive in their specific industries should adapt to the changes in the market. It is, therefore, important to keep updated of the current [...]

5 Reasons Why You Should Have a Website

Why Spa and Salon in Singapore Need a Website

In this digital age, almost everyone is using the web not just to communicate with their friends, families and loved one but to search for products, services and information. Thus, having a great web design in Singapore is now a necessity for a business, big or small – spa and salon are one of them. Singapore has 5.8 million population and at present, Singapore has the highest internet penetration in the entire South East Asia region. It is no doubt that your next clients are likely [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

Increasing Brand Awareness Through Digital Channels

In today’s competitive market, online presence means a lot for your company’s brand awareness. Remember, no matter how splendid your products and services are, it is rendered absolutely useless if people have no idea you exist because you don’t have presence online. This is exactly the reason why brand awareness is the essential first step and the key to any successful marketing strategy. Your ultimate aim, after all, is to build substantial brand awareness in our increasingly digital culture in [...]

How Ecommerce Affect the Retailing Industry

E-commerce and Its Impact to Retailers

In this fast-paced world we now live in where there is a rapid increase in innovation, E-commerce have created a big impact on the retailing industry all over the world. Electronic Commerce, also known as e-commerce, entails purchasing and selling of products or services through electronic systems like computer networks and the Internet; it refers to not only buying and selling but also servicing customers and collaborating with business partners. Ecommerce web design is a marketing and advertising tool with [...]

DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

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3 Reasons Why You Should Launch an E-commerce Business

E-commerce, also known as electronic commerce, is generally associated with online shopping. It is the buying and/or selling of products and services through the internet. E-commerce makes use of standard technological maintenance to make sure of the smooth carrying out of online store sites, financial transactions, as well as everything to do with providing and delivering products and services to consumers. Starting an e-commerce business is not easy and it needs hard work with various process and decisions that [...]

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Choosing the Most Effective Social Media Platform For Your Business

In today's digital world, there are so many existing social media platform to choose from. A general rule of thumb is to have your focus on three social media platforms to develop a strong brand. But, which is really the best for your sales pipeline? Social media's demographics has rapidly grown into an absurd opportunity for business owners, it has also grown more complex.   So how do you choose the best social media platform? Here are three steps to determine which social [...]

5 Marketing Trends Emerging in 2016

In a blink of an eye, the world of digital marketing is rapidly changing with dozens of more diverse, yet fragmented platforms arriving each year and most existing companies have to be on their toes so to stay up-to-date with the newest apps and invest some serious resources to keep up with the trends . The year of 2016 will be a host for a different new trends and varies in the social scene. What does 2016 hold for businesses? Below are the [...]