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DIGITAL MARKETING

Why SMEs in Singapore Should Go Digital

What is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. It is about marketing of products or services using electronic media such as the web, email, mobile phones, display advertising and any other digital medium in conjunction with digital data about customers’ characteristics and behaviors. The term is predominant today as the usage of internet increases over the years. In 2016, the total population in Singapore is 5,781,728 and there 4,699,204 internet users which [...]

The Impact of SMEs to the Digital Economy Singapore

The Impact of SMEs to the Digital Economy in Singapore

The digital economy is rapidly growing worldwide. It is the most important factor towards innovation, productivity, competitiveness and economic growth. It also provides a huge potential for SMEs in Singapore. In fact, the position of Singapore in the digital economy is undoubtedly advanced and competitive. The country is seen as benefiting the most from the investments it has made into technological innovations, according to a report by the World Economic Forum (WEF). Technological innovations as one of the effect of [...]

the-impact-of-seo-to-sme

The Impact of Search Engine Optimization to SMEs

While it is true that small and medium businesses will always have a shark competitor when it comes to using Search Engine Optimization (SEO) to promote their products/services, it is also true that today’s businesses whether it is small or medium size cannot disregard the usefulness of having their site optimized. Though there are so many advertising approaches for SMEs in Singapore can use, SEO is the most inexpensive and the most cost effective online advertising strategy. There are various [...]

pay per click advertising

How Pay Per Click Advertising Can Benefit SMEs

Pay per click advertising, otherwise called PPC, is a type of internet advertising where the advertiser pays just when some person clicks on the ads. This kind of advertising appears alongside the results of Internet searches. PPC is a effective marketing tool each business can use to gain instant targeted traffic to their website through the most popular Google AdWords. Some small-medium sized businesses depend exclusively on organic search rankings to build their online profiles. Local and small businesses ordinarily [...]

commerce, online business, money

E-commerce Benefits to SMEs

Electronic Commerce, also known as ecommerce, entails purchasing and selling of products or services through electronic systems like computer networks and the Internet. In an era of the informational age and globalization, many markets become increasingly international and competitive. SMEs (Small and Medium Enterprises) must embrace e-commerce to reconstruct the traditional operational process of them to survive with new challenging business environment. Electronic commerce can be called as one of the most innovative and revolutionary developments of the technological [...]

online business

Digital Marketing Shapes SMEs’ Success

Reality has it that technology has done so much good to all businesses including the small and medium-sized enterprises. Indeed, with technology’s power to almost do everything for us, the sky is the limit. This is definitely the reason why more companies have considered technology as their bread and butter, second to customer service. Companies have utilized technology to upscale their business on a grander scale. With technology, companies have reached more consumers and customers from all walks of life [...]