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How To Attract More Clients To Your Website?

In today’s digital landscape that is of never-ending changes, there seems to be a huge competition in the online market and it gets harder for business owners to attract more clients to their website. There will always be a new way to market your business online and attract new customers to your website. As a business owner that’s marketing online, what you’d like most in the world is more traffic to your site. There are many ways you can increase [...]

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Live Video: Hottest Trend in Digital Marketing

The year of  2015 has been called “The Year of Video Marketing”. Today, live video is maybe the hottest trend in digital marketing. Video-based apps like Snapchat, Meerkat and Periscope and now Facebook takes up this challenge by introducing live streaming video option for everyone. Why Live Streaming Video is Important for Business For marketers and business owners, you already know how important video marketing is and why you have to take advantage of it for promoting your products and [...]

The Effectiveness of Using Video on Your Website

Embedding video into your website is one of the most effective, attractive, versatile, and extremely shareable medium you can use to convey your message to your visitors and engage with them. While it is true that the internet has always been primarily text based, with today’s technology that’s fast changing, video is a powerful content marketing you should add to your promotion toolbox. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and [...]

5 Reason Why You Should Use Videos for your Business

Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, [...]

video content marketing

Why Use Videos in Content Marketing?

Cliché as it may sound, still, to see is to believe, even in content marketing. Apart from conveying the message of your brand, you need to convince people that what you are selling is worth their time and money, and the best way to do it is to show them you are the best at what you do. The dramatic change of marketing Let’s take a very quick look at how marketing has changed in the course of time. Before, marketing [...]

video marketing

Four Easy Steps To Prepare Effective Videos For Your Online Marketing Business

Now that you have ‘videos’ as your marketing strategy, what’s next? Many have had videos shown on their websites for quite a while already yet there’s still something lacking. The thing is, having videos on your website ready to click and watch isn’t enough. That doesn’t spell success, so to speak. You have to know the appropriate approach to put your videos into good use. The rule is simple – don’t just create a video, make effective videos for your [...]