Tag - website traffic

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Website Maintenance, Website Construction

The Importance of Website Maintenance

A website represents as the physical storefront of a company online and it is important to project the best image of your company through a well-maintained website. As the digital world is continuously evolving, the competition is also growing. That means you must have to keep up and compete excellently in the digital market through your website. However, simply having a website isn’t really enough. Once a website is up and running, it often needs to be well-maintained. If your [...]


The Difference Between SEO and SEM

In marketing your business online, you surely have come across the terms SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Most small businesses owners know a little something about these two terms. Indeed, marketing has evolved as well as the language we use as marketers. Similar to some clients, we as marketers are perhaps confused at times on what certain terms and acronyms mean. SEO and SEM are example of these terms and acronyms. Some often used them interchangeably without [...]


7 Website Must-Haves To Attract More Customers

When building your own website, more often than not, small business owners focus on the definite things that make a good website, such as a clear navigation, a suitable color scheme and visual. Undeniably, each of these are vital, yet there are many other factors that make up a strong business website.  Your company's website should be a place of immense and contemporary  information. But before anything else, your website should represent who you are and what you do because it serves as [...]

Web Design

Web Design Trends You Shouldn’t Miss in 2016

As time goes forward to globalization, a lot of new design trends emerge on the horizon. The field of web design is always shifting with new apparatus, workflows, and best practices for putting up appealing layouts. It’s really hard to predict which accurate trends will come up with the greatest interest. So far, recent history shows a guide of trends that have been emergent like wildfire. There are various and efficient approaches on how to boost your company's website to [...]

pay per click advertising

How Pay Per Click Advertising Can Benefit SMEs

Pay per click advertising, otherwise called PPC, is a type of internet advertising where the advertiser pays just when some person clicks on the ads. This kind of advertising appears alongside the results of Internet searches. PPC is a effective marketing tool each business can use to gain instant targeted traffic to their website through the most popular Google AdWords. Some small-medium sized businesses depend exclusively on organic search rankings to build their online profiles. Local and small businesses ordinarily [...]