7 Website Must-Haves To Attract More Customers
When building your own website, more often than not, small business owners focus on the definite things that make a good website, such as a clear navigation, a suitable color scheme and visual. Undeniably, each of these are vital, yet there are many other factors that make up a strong business website. Your company’s website should be a place of immense and contemporary information. But before anything else, your website should represent who you are and what you do because it serves as the face of your business, and surely you want it to be effective and efficient for your customers. Now let’s start getting you some traffic with these 7 things:
1. About Us
If a first time visitor is browsing your website, they want to find out more about your business. Often times, your About Us page is the first page they will navigate to. A website lacking the About Us page may seem less credible because as far as we know this page gives an identity to your site.
This page should include the background of the company, the products and services you offer, history and how long is the company in the business, everything that describes the company and how the company differs from other product and service providers. In this area, you should have indulge the customers on how good your company and the products and services you give them.
2. Products and Services
Next up is products and services page. This is where you list all your products and services. The benefits and goodness of the products and services should also be included. This way, the customers will have a brief background and identify their need of these products and services.
3. Easy-to-find contact information
The point in this one is to simply give them all the necessary contact information of the company. Visitor landing on your website are often gathering more information about your business. If, however, they are interested in your product or service, this should be easy to do.
Your Contact Us page should have a contact form as well as phone number, email address and social media contact details. It’s also a good idea to add your postal address, phone number and email if suitable to every page of your website such as in the footer.
Losing a customer just because they cannot find the contact information is a big loss. Always have in mind that customers who rely in online purchasing got no time for searching for contact information. So it should be basic to have your contact information that is always attend-able.
4. Customer testimonials
One of the most influential pages on your website is your customer testimonials page. Having a positive testimonials inform other visitors of your website that your product or service is not only legit, but has a good quality that other people are seeing great results from it.
When someone is looking for products or services, before they’re reaching out to companies, one of the most credible pieces of content that a consumer will be viewing first is testimonials or reviews by another consumer. That’s the reason customer testimonials a worthy investment of your time.
5. Social media links
Linking your social media website is also a great boost. By linking your social media coming through big logos in your website, they can easily share their experience through your products and services via social media websites. Having your social media known for the customer can also help promoting your brand.
Adding a custom bar to the bottom of your website that not only will link to your social media accounts but also will allow your customers to interact with you.
6. Privacy policy
Your privacy policy is a proclamation that divulges the ways your website gathers, uses, discloses, and administers a customer’s or client’s data. Several state and federal laws need a website privacy statement.
Simple privacy policy statement prevents copyright infringements and other several policies that the federal law states.
7. Sitemap
This is a list of pages accessible to users. It can be either a document in any form used as planning tool for web design. It is responsible in showing shape of information space in overview. Also used for navigation, organization, and labelling system. A sitemap is also important because web spiders from search engines use this page to index your site. A thorough sitemap can help your search engine rankings.