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website maintenance

What should website maintenance include?

Having a website is a great tool and essential in today's digital arena. Your website is the 24/7 online portal of your business and it can have a big impact on how the value of your product or service is perceived. However, simply having a website and just keeping it there on live is not enough. With so much competition out there, you need to be sure your website ranks well on the search engine for your target market. There are [...]

freelancer, freelance developer, web developer

Web Development: Should You Hire An Agency or A Freelancer For Your Business?

Every business needs a website to have a successful online presence. This is an undeniable fact. However, simply having a website is not enough to be successful online. A good website must be built with the right combination of usability, visual design, content etc. That being said, developing a website requires so much time and effort. If you don’t have the experience, knowledge, skills and resources to do it on your own, should you hire someone to build it for [...]

Email marketing, Email

Grow Your Business With Email Marketing

In the business world, in order to have a successful business you need to be able to connect and communicate effectively with your prospects in order to persuade them to purchase your product or service and not from your competitors. Email marketing can help you to achieve this. Email marketing is not a new term to many small business owners. In fact, some of them have embraced email marketing to such an extent that it has become an important marketing strategy to [...]

Why Landing Pages Are an Essential Part of Marketing

  First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). It is usually a standalone page on your site, distinct from your homepage or any other page, that is designed to convert visitors into leads.  It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page is a follow up to any promises that you’ve made in your [...]

Facebook advertising

5 Proven Facebook Advertising Tips for Better ROI

Facebook has become massive over the years from a social networking platform into an advertising tool. With many people using Facebook today, there’s no doubt that Facebook has a lot to offer for your business to grow. According to a report by Social Media Examiner, 93% of social media advertising professionals consistently run Facebook ads. And it’s obvious why. Facebook is a great platform for brands to advertise and get exposure, but unfortunately, not everyone does it right.  If you want to be [...]

rebranding, rebrand, seo

How To Rebrand Your Company Without Losing Your SEO Ranking

Launching a rebranding campaign for your company is a challenging proposition, especially if you think about the potential risk for your SEO rankings. With so many online marketing channels available today, the process of rebranding your company has become much more complex.  On top of the difficult process, repositioning, creative headaches and everything else that’s involved, there’s just one problem: Google. What is Rebranding? Rebranding is the creation of a new look and feel for an established product or company. The usual goal [...]

Email marketing, e-mail marketing

Can Email Marketing Help Your Business Grow?

Email marketing or e-mail marketing is one of the many ways to promote your business nowadays. An email marketing campaign is a powerful and cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. After all, it is the most profitable means of marketing that can generate up to 3800% ROI. In business, every penny spent on marketing must be money well spent. Email marketing is an efficient way to ensure that [...]

product categorization, e-commerce website

Increase Your E-commerce Site Performance through Better Product Categorization

Product categorization may be one of the most important, as well as the most difficult to set up on an eCommerce site for the comparison-shopping engines. Most eCommerce site owners know that the better the product categorization, the more potential customers will visit, stay longer on the site and browse for more products that will bring traffic, which will increase revenue in a big way. E-commerce sites require a special amount of detail and an exceptional user-friendly experience for site [...]

mobile-friendly website, SEO, responsive website

What Mobile-Friendly Website Means for Your SEO

Gone are the days where Internet can only be accessed via desktop. Today, users have gone mobile. Each and every year, studies are showing that internet usage via mobile phones is continuously rising. In fact, today, 95% of all mobile searches are done on Google. Recently, Google has announced the shift to mobile-first indexing. This means that Google is going to favor websites that are mobile-friendly. So online marketers need a mobile-friendly site in order to reach their customers. What is [...]

seo, search engine optimization

6 Common SEO Mistakes To Avoid

SEO is evolving as the different algorithms of the search engines are changing constantly. SEO must be on top of marketers’ agendas as it is a powerful way to bring you business on top of the digital marketing arena that attracts visitors to your company’s outlets and to direct them towards your sales funnel. Optimizing your website is an essential element of your online marketing strategy. There are some common SEO mistakes that are tough to avoid. Here are some of [...]