Design is a major consideration for any web development project whether it’s the first website you have created or you’re just revamping your existing website. Every year, we see new elements and styles in website design begin to emerge and spending money and effort into improving your website is a must to improve your visitor's experience. Your online presence reflects your brand.
In redesigning your website, you can:
If you have the budget to hire a web design agency to work on your website then it is the best choice.
If you have the right skills and knowledge to do the enhancement of your website, then do the work!
Here are some of the important elements of an enhanced website:
1. Improved Navigation
Navigation is a priority in web design. The truth is if a customer gets confused on what to do after reaching your website because your website is unstructured and unorganised, it’s a sign of failure.
When it comes to website design, the navigation structure serves as a map to all the different web pages and information included within the website. In web design or redesign, there are so many website pages that it can be difficult to identify where items should appear and whereabouts they fall in level of importance so you have to list down first the potential actions customers will take after landing on your website to map out your navigation structure. If the navigation is easy and clear, your visitors will have a clear indication of what they can find and expect from the website that encourage them to explore more of your website and discover information about your company.
This ways, the viewer’s search can speed up that allows visitors will stay longer and have a good experience, which ultimately leads to more sales for you.
2. A Dynamic Mobile Friendly Site
Gone are the days where desktop computers are the only way to access the Internet. Technology has improved and continuously improving. Today, almost everyone use a mobile phone and mobile internet usage has worked its way into the daily life of smartphone and tablet users, enabling consumers to access and share information on the go that is precisely why responsive web design is so important.
A responsive website looks good on every screen size and must be dynamic and fast-loading to respond to the user’s behavior whether it is on a smartphone, tablet or desktop. You want your customers to be able to easily navigate your website via mobile phone so developing websites that render well on mobile devices is important. While planning your website’s layout on mobile devices, always think about navigation - it also has to include an easy navigation that can be done with the press of a finger or a quick swipe. This will not just enrich the browsing experience for the visitors but can also build your brand reputation and make your customers trust you.
Remember – it’s all about user experience and, in our day and age, perception of online time and waiting is greatly skewed.
In fact, mobile optimized websites are SEO friendly and Google’s latest update favors mobile-friendly websites to rank higher in its search engine. Therefore, optimizing for mobile is a great element for higher ranking in addition to user-friendly experience.
3. Speed Optimisation
Users have little patience when it comes to browsing websites, they expect things to load immediately, or they’ll probably leave and never return. As a business, you don’t want potential leads to have a negative impression of your brand just because your website performance is slow that’s why website optimization is a major element in web design to make your site more effective at meeting your goals.
In fact, Google has also indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages.
Here are some of the many ways to optimize your website for speed:
Check out your website’s load time using Google’s free page speed tool.
Great web design goes beyond design, it should portray the message of what your web page is sending to visitors which creates a desired actions to be taken. So be sure to include a combination of these three elements in your web design.