5 Benefits of Facebook Advertising for Your Business

Marketing Estimated Reading Time 4 mins
Updated December 13, 2023Published November 22, 2016
Author: Visibee

There are many social media platforms where you can advertise your business but Facebook is still the best and proven way to reach your audience and be seen on people’s News Feed by the power of Facebook advertising. With approximately 1.79 billion monthly active users as of the third quarter of 2016, Facebook is the best social media platform choice for businesses, however there are effective marketing strategies that need to be implemented in order to have a cost effective and result-driven campaign.

In Singapore, Facebook users are expected to reach 3.2 million, up from 2.9 million in 2016. Thus, it gives local businesses a huge opportunity to market their brand in a massive number of users. Here are five Facebook ads will help make your business successful;

Targeted advertising

Facebook ads allows you to specify the interests of the people who you want to gain exposure to. You can target a specific group of people according to demographics, age, interests and basically everything else that they do on the internet.

With Facebook ads, you can create targeted ads to reach different audiences and meet your business goals.

Tracks performance and ROI

Facebook Ad Manager offers a wide range of performance metrics intended to help you measure ROI and track performance.

Facebook also offers Power Editor tool with user-friendly features that helps you to set up your ad campaign and handle your Facebook advertising campaigns. Power Editor is a bulk ads creation and management tool typically used by larger Facebook advertisers or advertisers who want advanced features. If you want to change the pictures, video or copy of your ad, you can do it with Power Editor at any time. It also allows you to insert a tracking pixel into pages within your website to target your prospective customers with the products that they are interested in.

Facebook Advertising Increase customer loyalty

Customer loyalty is important to any business as they can bring in a constant source of sale and profit. Businesses are always seeking new ideas on how to boost customer loyalty and Facebook is one of the easiest ways to do so.

Using Facebook ads, you can educate fans about your products or services and interact directly with them to provide fast and accurate support to questions and comments so that you can build loyalty and brand image. Facebook users check their newsfeed several times a day, giving your target audience frequent exposure to your ads. Even if they aren’t clicking your ads, the continual visibility in their news feed increased efficiency and engagement which creates opportunities for retargeting in the future.

Facebook Advertising Increase Exposure of Your Business

With Facebook ads, you can choose to run a PPE (pay per engagement) campaign that cost some money yet reach the target audience for your business maximizing your business exposure. Your target audience will be able to see your business’s message directly in the news feed once they log on to their Facebook. Make sure to use call to action, relevant and shareable content to your Facebook ads that fans find entertaining, informative or useful. This way, existing and target audience will be motivated to like or comment on an ad you've set up then an alert goes out on that person's Timeline thereby augmenting your visibility.

Increase Lead Generation and Customers

Lead generation is the generation of consumer interest or inquiry into products or services your business offer. Facebook is much more than just a way to expand your brand, engage with your prospective and existing customers. Facebook ads when done correctly can essentially increase lead generation and customers.

To maximize the effectiveness of Facebook ads in generating leads, make sure that you are creative enough in how you incorporate your links and posts with compelling content that will eventually drive your targeted audiences to a landing page or website which drives more traffic which results to more customers, and more sales.


Start changing the way your business uses Facebook today. Done correctly, Facebook ads can be very beneficial for the marketing efforts of your business. But without an effective testing and practices in place, you won’t recognize whether you’re essentially getting the most out of your budget.

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