How to Build Customer Loyalty Online

Digital Marketing Estimated Reading Time 4 mins
Updated November 23, 2023Published December 24, 2016
Author: Visibee

Customer loyalty is very important for any business to grow.  Customer loyalty is a process to build a strong and long-term relationship between customers and a brand. It helps a business retain existing customers, get them to buy often, and serve as an ambassador to acquire new customers.

Here are some factors to help your business build customer loyalty:

Quality Products

What is more convincing than selling products that are high quality and reasonable for their price? Quality is always what customers consider above anything else when purchasing items, and if they are not satisfied with a product that you offer, they will seek from other competitors. The quality of a product can speak for itself to the customers to buy it. It also speaks about your company on how reliable it is. Quality is important for sustaining high customer satisfaction and loyalty. They will keep coming back to buying your products because they have already experienced and proven their quality.


If you run a business and don't have a website, you are missing out on huge opportunities for your business. A website can be used to achieve many different marketing strategies to help your business grow. Your website can sell products to customers at any time, any day. Potential customers are not constrained to business hours because a website can be browsed and accessed 24/7. They’ll just go online and purchase products whenever they want.

However, having a website itself is not enough. You have to build a website that is user-friendly and responsive. A user-friendly website can make them stay on your website for a long time and keep on browsing products that they may actually like and buy it. A website that is easy to access has good visuals and relevant content is a great way to help maintain loyal customers. Always remember to build a website that is responsive for all devices and platforms such as mobile phones, desktops, and tablets.

Social Media Presence

With the many users of social networks nowadays especially Facebook which is known to be the most used social network with 1.71 billion monthly active users, having a social media presence is absolutely a must for any business. When used correctly, social media can be a huge asset for your business. You can connect with all the people all over the world that matters most for your business, with the ability to spread your company’s message.

Using social media platforms allows for everyday communication with customers and can be a great way to deliver a higher level of customer service which in turn gains the trust of your customers. Keeping your social media active all the time and interacting efficiently with the customers is actually an essential factor in having more loyal customers.

Customer Service

Exceptional customer service is crucial for customer satisfaction and retention, as well as profitability in the eCommerce industry.

Each product or service sold online is supposed to be backed up by customer service as a part of its quality guarantee.  A research report by American Express shows that 58% of customers are willing to spend more on companies that provide excellent customer service. Therefore, it is important to maintain the philosophy that every customer matters. Being extremely customer-focused offers huge success to your business.

Ask for feedback

Feedback, both positive and negative, is a good thing for a business to make its best even better. Soliciting feedback from customers is a great factor in keeping them around because it is an effective way of listening to make them feel that their opinion matters to you. In that way, you build trustworthy relationships with them and they will feel that the company is always ready for improvement.

Reward Loyal Customers

Loyal customers love rewards! A little incentive for the loyal customers can do more in the long run. Treating them kindly and with care will make them feel they are appreciated and vital to the sustenance of the company. Provide them with rewards such as discounts, coupons, giveaways, etc. and never forget to thank them!

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