How to Earn the Trust of Your Website Visitors
A website serves as a storefront of a business in the online arena. If your site doesn’t seem trustworthy at any point of a visitor’s initial experience, they’ll likely click back and go to your competitors. To earn trust, here are 5 things, you should consider:
1. Invest in a professional website design
According to the Netcraft January 2018 Web Server Survey, there are over 1.8 billion websites. Can you imagine how big the Internet is and the competition in the online market. However, most of those websites get almost no visitors. Thus, it is really critical for a business to have a professional website to attract visitors and make them enquire or make a purchase. It’s a big investment at first, but is more beneficial and potentially more cost-effective in the long run.
Here are some statistics uncovered:
- 94% of people stated web design as the major reason for trusting or rejecting a website. (source Ironpaper.com)
- Further, 48% people stated that a website’s design is the number one factor when it comes to deciding the credibility of a business. (Source Ironpaper.com)
Based on the above facts, having a professional and well-designed website with a clean navigation structure and relevant content can certainly increase brand loyalty, gain trust of your site visitors and increase the chances of conversions.
2. Provide valuable content marketing
A valuable content builds trust by delivering value. Value means your content is helpful that educates your visitors as well as search engines about your website which help you rank well.
True value is manifested for both the company and its clients through the content marketing process:
- Informative, helpful content that educates helps the buyer decide on their purchase.
- Informed clients make better decisions.
- Better decisions make happy, loyal clients.
- Happy, loyal clients are inspired to tell others.
Quality content then helps you establish a good communication with your customers and builds trust with your target customers. Consumers search and visit a website and expect to find all the products, services or information they need. Through content, you provide this information that they’re looking for which keep them stick on your site and increase conversions.
3. Reviews and testimonials
Reviews and testimonials serve as your social proof for your future customers. These are important as it affect the trust your customers have for your brand, as well as the overall credibility of your business. When a person visits your website and read positive words from your previous customers, it greatly influences her decision to purchase from you. The greater the number of positive feedback you receive about your business online, the better your reputation will be, and a solid brand image is one of the keys to getting more clients.
According to a study, 90% of purchasing decisions are influenced by reviews. That means you only have a 10% chance of making a sale if you don’t have any reviews (or testimonials) on your website!
So make it easy for your customers to leave a review on your site by providing multiple opportunities on your site to leave a review.
4. Display awards and certifications
Proudly showcasing your awards, achievements, certifications, and credentials on your website captures a great impression from your visitors and helps to inspire trust from them as it shows your great work and competency in the huge market.
Website footer which is located at the bottom of a web page is the best place to showcase these awards, certificates and association memberships which will ensure people who are interested in your site will see it. This is a proven way to add credibility to every page of your website.
5. Leverage the power of social media
Social media is rapidly growing and every business should have a social media presence to take advantage of its amazing growth. Businesses today needs to leverage proper social media channels in the best possible way as it helps in gaining visibility and building trust among audiences.
Nowadays, due to the influence of the internet, users always make it a point to check company’s social media channels attached to the website before making any purchase decision. To promote your online brand is it important that your.
Integrating your website to your social media networks such as Facebook, Twitter, Instagram, is an effective marketing practice. So make your social media and website works seamlessly together. Social media integration on your website, promotes your online brand and shows transparency that boosts the trust of your potential customers.
