Launching New Social Media Campaign Tips

Digital Marketing Estimated Reading Time 3 mins
Updated December 08, 2023Published November 04, 2016
Author: Visibee
social media campaign vector, yellow and green background, visible one

With almost all transactions done online, companies really have been banking on the services that technology can offer. Modern industries understand how useful technology is especially if the business involves sales. Many companies, high-end or not, hire web architects for their company’s Web Site. It has been proven already that Web Sites, Social Media and other Networking Sites have contributed so much to the success of not only big industries but also small or medium enterprises.

While companies see the advantages of Web Technology in the business, the audience or customers have also embraced digital technology and admitted that online marketing has made their transactions faster and easier compared to traditional deals where customers have to go to a certain establishment to transact. With transactions that can be done virtually, almost all of us rely on digital deals. This, most probably, is the reason why retailers are more than willing to invest millions for online marketing campaigns just to showcase their brand, reach more people and eventually, generate sales.

If you are thinking about launching a Social Media campaign, here are some tips you need to hang on your sling:

Be creative. Avoid being overly promotional

Not all people would be interested in sales so you have to avoid being too promotional in your campaign. Why not think of a recent event or an upcoming activity in which you can incorporate your content in? If you care about promoting your brand, well, you can do it discretely, instead of sounding as if you are selling something. By being discreet in making your brand known, you can draw in potential customers.

Incorporate Call-To-Action Strategy

Likes, comments, and shares aren’t enough if you want your social media marketing to thrive. Your brand should create a drive from your audience. Try to include posts that involve a call-to-action strategy. You don’t need to force them to act. You just need to create campaigns that can give them a little push to initiate to do something. Getting their initiative would be more than just telling them to “go to our site for additional information” or “follow us on Social Media for more updates”. There are a lot of Social Media Campaigns around the corner that generate more than just awareness but also initiative from the audience. You might want to try this concept, too!

Invite partners and collaborate with them

You don’t need to be alone in this endeavor. You need others to make your business successful and this is something you should understand. Digital Marketing Magazine suggests that you call out partners or collaborators who can potentially help you in showcasing your brand. Who says relationships can only be built in person? With the growing technological services nowadays, virtual relationships can happen just anytime, anywhere, right through your fingertips. So, why not take advantage of your Social Media Campaign to connect with prominent people and big bosses, build business relationships and strengthen it in the course of time? Remember, these people already have an existing long list of contacts that can also be your own network as well.

Related Articles