Live Video: Hottest Trend in Digital Marketing

Digital Marketing Marketing Estimated Reading Time 2 mins
Updated December 11, 2023Published June 01, 2018
Author: Visibee

The year of  2015 has been called “The Year of Video Marketing”. Today, live video is maybe the hottest trend in digital marketing. Video-based apps like Snapchat, Meerkat and Periscope and now Facebook takes up this challenge by introducing live streaming video option for everyone.

Why Live Streaming Video is Important for Business

For marketers and business owners, you already know how important video marketing is and why you have to take advantage of it for promoting your products and services on the Internet. According to Invodo Video Stats Report, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

In a world where buyers do most of their own research online before purchasing or contacting a business, a video can be a powerful tool to tell a story and to grab the attention of potential customers. Video content can entertain, inspire, and educate them about what you do and who you are, including the culture of your company.

Show, don’t tell. There is no better medium than video for storytelling. Live video is the natural extension of video marketing. Live video is where it’s at for businesses. It can increase reach and video chat has been shown to increase sales rates by up to 10 percent. With live video, you can let customers view product demos, current events, behind the scenes and everything they want to know. Customers can watch a live video and comment at the same time which creates an interaction and connection. You can also reply to their comments and answer questions in real-time which both increases sales conversions and lowers the need for further support after a purchase.

Today, live video is a trend that business should not ignore. It is simple to implement, just grab your mobile phone or a video camera and start taking some short live videos about your company. You will be surprised at the advantages it can bring to your business.

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