Optimising Web Design to Attract More Visitors

Web Design Estimated Reading Time 4 mins
Updated December 08, 2023Published November 08, 2018
Author: Visibee

With millions of websites competing on the Internet, attracting website visitors is never an easy task for everyone and it takes a lot of effort and time. Grabbing your visitors' attention provides traffic on your website which is an indicator for business growth. Website traffic can help you to generate more leads, increase conversions and get more customers.

There are many ways you can increase website traffic, and here are ways on how web designers can make website attract more visitors, make them stay longer, and get them to come back:

1. Optimise For Responsive Web Design

A website with a responsive web design layout works perfectly on all devices such as desktops, tablets and phones. Gone are the days that we can use desktops to access the Internet. Today, everything comes in handy. Almost everyone is using their smartphones to browse the Internet and share information on the go. In fact, mobile devices drives 79% of global internet usage this year and mobile is the dominant platform for searches, as 48% of the buyers use smartphones to start searching with a search engine. With this figures that is continuously increasing, access to content via mobile devices is very important and it will done by optimizing your website for a responsive design.

Responsive design will make your site mobile-friendly, improve the way it performs on all devices with both large and small screens, and make visitors stay longer on your site. Since Google rolled out their mobile-friendly update which was a change to the search engine algorithms, website mobile presence is now a ranking signal. So, a responsive web design also help you improve your rankings in search engines.

2. Publish Great Content

First, create a content marketing strategy as content is the foundation of your website - it's the reason why people visit your website in the first place. You can try all the SEO hacks, but without a solid content marketing strategy, you’ll be wasting your time and effort. If you want to attract more visitors and make them stay longer on your website, you need to make sure your website content is optimised.

So what type of content you should be including in your strategy?

  • Blog Posts
  • Infographicse
  • BooksVideos
  • Case Studies

A great content should be compelling, unique and relevant. Website visitors can be easily hooked if you share content that that tell stories, explain and provide solution to a problem.

3. Optimise Your Images

There is a saying that “a picture is worth a thousand words”. Is this true foe web designs? Maybe, yes.

Eye-catching photos that load faster can do wonders for your website. Nothing destroys user engagement and makes visitors leave your site faster than images that don't load quickly.

When you are creating a website for the first or updating it, always remember that using the right image for your website is an important step towards online success.

The images you use should also optimised with small file sizes without sacrificing too much in terms of image quality. Optimised photos can make your website visually appealing and make your content more shareable on social media. When you incorporate your photo with a strong title, you give it the best opportunity to attract visitors and generate traffic.


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