Social Media Marketing and its Five Benefits

Marketing Estimated Reading Time 4 mins
Updated December 13, 2023Published April 20, 2016
Author: Visibee

Social media, today, is undoubtedly one of the most powerful tools available for marketing a business. A year ago, businesses were uncertain about this. Now it's here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses, it is the next marketing upsurge.

Social Media is now the trend. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. Here are a few of the benefits your business can achieve with social media marketing:

Improve Brand Awareness.

Businesses know that generating lucrative sales goes further than having a product to sell. The success of your business also relies on how effective you are in creating greater visibility and awareness for your brand, products or services with targeted customers. It is an excellent way to make known to people to a brand. Creating greater awareness for your brand can be a bit challenging, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2.046 billion active social media accounts.

Increase Website Traffic.

social media for business is using it to increase our website traffic. No website can survive without traffic. By increasing your website traffic, you are likely to increase your sales. It can be used to deliver pertinent traffic to your website.  Not only does it help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. This is the virtual way version of “word-of mouth”.

Better Search Engine Rankings.

Your website's ranking in the search results of numerous search engines can at times be affected by the size and influence of your social network. SEO are constantly changing their requirements for businesses to successfully rank on search engines. It is certainly not enough to merely optimize your site and regularly update your blog. Having the presence in is becoming a major factor in calculating rankings. As your social following grows, your visibility in search engines may also increase. According to Hootsuite, the relationship between social media and SEO is real.

Increase sales.

The most obvious opportunity is to not just generate revenue but to increase sales also. That's why it is called social media marketing and not simply social media public relations. A good marketing socially will have a positive impact on sales as it increases the overall exposure of your business, gets people talking about your business or service, and exposes your products and/or services to a far wider audience. This can be done through building a community or advertising your products or services within the social media platform. If you choose to advertise, the ads can either link back to your business' social media page or sometimes to your website. This can mean that you're able to benefit from social media without needing to have a channel. In the end, of course, the goal is to convert the user into a customer/ sales.  When you interact with your customers and you form a bond of trust with them, this illustrates interest in your customers and their experience, and frequently translates to further sales.

Improve customer service

Another benefit of social media that's easy to overlook is customer service. It is extremely beneficial to field customer comments, concerns, and questions. It gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. Remember that social media also gives you a platform on which to publicly demonstrate that you care about your customers. Many people prefer to deal with complaints offline. The trouble with that is your sincere apology and the way you resolve the issue won’t be in the public domain. However, if you do it online you are being completely transparent and you may just call a halt to droves of similar complaints being posted.

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