Case Study for HOM

Project Background

Established in 1968, HOM is one of the most innovative brands in the underwear world. The client encountered a common stumbling block: a limited customer pool. Most of the customers have stayed loyal to the brand for years, but the percentage of new customers was low. As a result, the company decided to open an online store in order to expand their corporate customer base and increase sales beyond the confines of their neighborhood. Visible One was chosen by the client as an expert Magento development company to create their online store in accordance with all requirements. The team adhered to the specifications to ensure that the pages fully correspond to the client's vision and that the payment symbols correspond to the payment options currently available in the store.

Our Challenges

Multilanguage

Website will be in 3 languages to cater the visitors and customers based on their preferred language

Maps Integration

Store locator helps customers find nearby physical stores of the brand in Hong Kong

Customized

Custom website frontend that follows their brand guideline with beautiful website features

Mobile Responsive

Uniquely display the website on different devices to provide an optimal user experience

SEO Friendly

Build the store optimized for search engines to rank higher on Google search results

Menswear eCommerce, Done Great

HOM HK's new Magento site excels in terms of speed, usability, and cost-effectiveness. The modern look and feel has taken the brand to new heights and helped them achieve their goal of being recognized in Hong Kong market. We wanted to make sure the Magento site allowed the marketing and other teams to easily edit and maintain the site - and we delivered to a very happy team. We are still working with HOM HK and have a great relationship with them, extending their team in ecommerce, design, creative, strategy, SEO, content, and many other areas.

Desktop

Our Solution & Tech Stack

Magento Development

As a Magento development company, we build HOM's eCommerce website that are responsive, enjoyable, and in line with the latest UX/UI principles and SEO best practices.

Elegant Web Design

We maximize the results of HOM's website and help them stand apart in the menswear and apparel industry. Our designer applied the elegant design concept on the online store which can match with client’s luxurious corporate identity.

MailChimp Integration

We integrated MailChimp on HOM's Magento website for client to easily gather leads, trigger automated emails and put their email marketing on autopilot.

One-Page Checkout

We develop one page checkout to shorten the purchase funnel. It’s convenient for website users because they can fill in the purchase form and buy products on a single page. It will also reduce checkout abandonment rate.

Cloudflare Integration

We'll be able to take advantage of Cloudflare's intelligent firewall and DDoS protection, as well as their global CDN, by integrating it at the infrastructure level. This means that HOM's website is now faster and more secure than ever.

AWS Cloud Hosting

HOM's Magento website is deployed on AWS EC2 Hosting in order to acquire great performance with less cost and it is very popular in providing good cloud computing services.