Case Study for Tam Jai International

Project Background

Tam Jai International operates TamJai Yunnan Mixian (譚仔雲南米線) and TamJai SamGor Mixian (譚仔三哥米線) branded fast casual restaurant chain specialising in mixian in Hong Kong with operations also in Mainland China, Singapore and Japan.They approached our web design agency to create a new WordPress website that would not only better reach their target audience, but would also be simple to edit and maintain, as well as optimized to rank higher in search engines.Our web development team collaborated closely with the client to ensure that the site not only served its intended audience but also adhered to the most strictest branding guidelines.

Our Challenges

Modern Design

Align visual elements and storytelling with their branding while enhancing user navigation.

API Integration

View and download of reports and announcements from HKEX

Mobile Responsive

Uniquely display the website on different devices to provide an optimal user experience

Easy Navigation

Maintain an accessible information architecture to facilitate content discovery by a variety of audiences.

AWS Hosting

Migrate the developed website to AWS and optimize their EC2 Instance"

Custom WordPress Website

Our development team was able to create a stunning design that was easily optimized to attract their target audience using WordPress. It is simple to find valuable information about the company, such as their brand story, investor relations, and job openings, with an organized site navigation.
Because it is built on the WordPress platform, the Tam Jai International staff can easily edit and add content without having any prior HTML experience.

Desktop

Our Solution & Tech Stack

WordPress Development

We created high-quality custom websites on a scalable WordPress content management system (CMS) for AYP website, because we don’t want you to need a whole new website in five years. We want our website last.

Responsive Web Design

TJI website is created with multiple elements that respond separately when displayed on devices with various sizes. The website will rescale itself to adapt to the screen of the client and to preserve the user experience and look and feel across all devices.

SEO Reporting and Strategy

Perform data analysis and research, making strategic recommendations, and help with technical execution throughout every web design project.

Multilanguage Website

Our team designed and developed website that contains multilanguages – English, Traditional Chinese and Simplified Chine. This could helps client to expand their reach, approach a much wider audience, and also helps to improve SEO efforts.

Third-Party API

Integration of Euroland's API enables Tam Jai website to show investor relations related reports and announcement from HKEX enables them to reach investors and alike.

Real Time Analytics

Track and analyze website traffic data is very important, so we integrate analytic tool in this website to let client monitors what are visitors actually doing on each webpage, and how they behave throughout their journey on this website.

UIUX Approaches

Suitable Icons

We insert suitable icons for important points in website such as cart, wishlist, and search icons etc. This is to let website visitors to understand the information clearly, well, and easily.

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