Tag - seo

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website maintenance

What should website maintenance include?

Having a website is a great tool and essential in today's digital arena. Your website is the 24/7 online portal of your business and it can have a big impact on how the value of your product or service is perceived. However, simply having a website and just keeping it there on live is not enough. With so much competition out there, you need to be sure your website ranks well on the search engine for your target market. There are [...]

Why Landing Pages Are an Essential Part of Marketing

  First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form). It is usually a standalone page on your site, distinct from your homepage or any other page, that is designed to convert visitors into leads.  It's where a visitor “lands” when they have clicked on a Google AdWords ad or similar. A landing page is a follow up to any promises that you’ve made in your [...]

rebranding, rebrand, seo

How To Rebrand Your Company Without Losing Your SEO Ranking

Launching a rebranding campaign for your company is a challenging proposition, especially if you think about the potential risk for your SEO rankings. With so many online marketing channels available today, the process of rebranding your company has become much more complex.  On top of the difficult process, repositioning, creative headaches and everything else that’s involved, there’s just one problem: Google. What is Rebranding? Rebranding is the creation of a new look and feel for an established product or company. The usual goal [...]

seo, search engine optimization

6 Common SEO Mistakes To Avoid

SEO is evolving as the different algorithms of the search engines are changing constantly. SEO must be on top of marketers’ agendas as it is a powerful way to bring you business on top of the digital marketing arena that attracts visitors to your company’s outlets and to direct them towards your sales funnel. Optimizing your website is an essential element of your online marketing strategy. There are some common SEO mistakes that are tough to avoid. Here are some of [...]

web design

Why You Should Outsource Your Web Design To An Agency

When it comes to web design, the process is not easy unless you have the skills and knowledge and have done it before. However, if you don’t have the necessary requirements to build a website on your own, you can either hire an in-house employee if your company doesn’t have the right people to create a website or outsource the service to a professional web design agency. Here are five reasons why you should outsource web design to a digital marketing [...]

Positive Online Reviews

What is the Impact of Positive Online Reviews for Your Business?

Like any other form of marketing, there is true power in online reviews. Today’s consumer rely on researching for a particular business before making a purchasing decision of their products or services. Often, this research leads to reviews. Here are some of the benefits of positive online reviews for your business: Improves Local SEO Google has over 200 ranking factors that make up its algorithm … reviews are included. Reviews are one form of user-generated content. The more positive reviews you get, Google and other [...]

SEO, SEO Singapore, Search Engine Optimization

SEO Singapore – Can You Rank Successfully In Such A Competitive City?

Singapore is a city with a huge competition in the online market, meaning it’s almost impossible to make your business successful on the Internet if you’re not appearing in the search engines. Google rankings have a massive effect on your business’s success, growth, and meeting your goals, whether or not you want to admit it. For that reason, ranking organically in the search engines using proper SEO is one of the most essential tools of improving your website rankings. This, coupled with [...]

website visibility, SEO

3 Ways to Boost Your Website’s Visibility

Increasing your website’s visibility and getting a good placement in search results may seem tough, but you can make life a lot easier for by taking some simple steps to help new customers find you and the search engine giant know you’re there. These three tactics will help you increase your website’s visibility and in turn increase traffic to your site. Publish useful, high quality, relevant content “Dwell time” is the actual length of time visitors spend on a page before [...]

WordPress, CMS, Content Management System

Why WordPress is the Most Popular Content Management System (CMS)

WordPress is long known as just a blogging platform but it has evolved throughout the rapid changes in the digital marketing. WordPress is now known to be the most popular CMS in the world that allows every users to create fully functional websites and mobile applications. With WordPress running 30% of the entire internet, it’s also the best CMS with numerous customization options. The WordPress platform is the ultimate platform that supports millions of sites throughout the world. There are [...]

SEO Ranks Local Businesses in Singapore

SEO Ranks Local Businesses in Singapore

Let’s talk about reality here. In today’s digital age, many people have stopped reading newspaper and started browsing the internet to get any information they need. That’s why even small businesses need to have a presence over the Internet. Truth is, 4.59 million people is accessing the Internet. This could mean that almost everyone these days search for local businesses online before purchasing a product or service. With all the businesses in Singapore that dominates the search engine results, they [...]